FINDS

Weekly curated content in the world of pop culture, geek, design & advertising. Created by @drewlewis

[findstoday]

Domino’s: Paving for Pizza

Bad roads shouldn’t happen to good pizza. So we’re doing something about them. Submit your rough drive home from your local Domino’s at https://www.PavingForPizza.com and we might fix it.

[findstoday]

TBWA Jerry West Cheeto Theory of Social Media

We did this with $20, imagine what we can do for you? - @TBWAChiatNY

[findstoday]

Vice Media Was Built on a Bluff

For almost 25 years, Shane Smith’s plan for Vice was that, by the time the suckers caught on, he’d never be stuck owning the company he co-founded.

By Reeves Wiedeman

[findstoday]

the snowflake man of vermont

keith c. heidorn takes a look at the life and work of wilson bentley, a self-educated farmer from a small american town who, by combining a bellows camera with a microscope, managed to photograph the dizzyingly intricate and diverse structures of the snow crystal.

Read the full narrative here

[findstoday]

Made Defiant: The Mixtape ft. Neymar Jr., Kane, Özil and Mendy | Beats by Dre

When your time comes, you have two choices. You can be the kid no one's heard of. Or you can be the kid no one saw coming. This is the Defiant Mixtape, Vol. I. #MadeDefiant 

Special Appearances: Fyodor Smolov, David De Gea, Eden Hazard, Thierry Henry, Patrice Evra, Raúl Jiménez, Serena Williams   

Music: Anderson .Paak, Enya, Jonah Christian, King Mez, Ring The Alarm 

Narrator: Paul Anderson 

Director: Guy Ritchie

[findstoday]

THE NEW US DOLLAR 

The new US dollar banknote design details: https://www.behance.net/gallery/63326...

A great piece of concept work.

[findstoday]

YouTube’s top creators are burning out and breaking down en masse

Three weeks ago, Bobby Burns, a YouTuber with just under one million subscribers, sat down on a rock in Central Park to talk about a recent mental health episode. One week ago, Elle Mills, a creator with more than 1.2 million subscribers, uploaded a video that included vulnerable footage during a breakdown. Six days ago, Rubén “El Rubius” Gundersen, the third most popular YouTuber in the world with just under 30 million subscribers, turned on his camera to talk to his viewers about the fear of an impending breakdown and his decision to take a break from YouTube.

Burns, Mills and Gundersen aren’t alone. Erik “M3RKMUS1C” Phillips (four million subscribers), Benjamin “Crainer” Vestergaard (2.7 million subscribers) and other top YouTubers have either announced brief hiatuses from the platform, or discussed their own struggles with burnout, in the past month. Everyone from PewDiePie (62 million subscribers) to Jake Paul (15.2 million subscribers) have dealt with burnout. Lately, however, it seems like more of YouTube’s top creators are coming forward with their mental health problems.

Constant changes to the platform’s algorithm, unhealthy obsessions with remaining relevant in a rapidly growing field and social media pressures are making it almost impossible for top creators to continue creating at the pace both the platform and audience want — and that can have a detrimental effect on the very ecosystem they belong to.

More on Polygon

[findstoday]

SORRY ADIDAS, I WON’T TRY TO MAKE MY SNEAKERS GO VIRAL

I’ve recently been told I should take pictures of my feet.

That sounds kinky, but it’s not. No, this is just a marketing campaign from the spiritual and financial heirs of Adolf Dassler, better known as the Adidas corporation, the 93-year-old sportswear multinational with a $41 billion market cap. Specifically, it’s an email (subject: “You’re about to go viral”) that begins “How to use your sneakers to get likes on Instagram” and ends with me seriously considering a permanent conversion to to flip-flops.

Yes, I like sneakers. Yes, I like likes. When I post a picture to Instagram, usually of my daughter, or sometimes an exotic-looking place I have been, I may refresh the app every few minutes or so for hours afterward, enjoying the steady serotonin drip of all those sweet affirmations. That reward feels somewhat earned, for having generated such adorable and photogenic progeny, or for having had the excellent photographic eye and fortuitous timing to document, say, a cool-looking churro truck in the Balearic islands. Dope kicks don’t factor into the picture. But here are the shoes, telling me they need to be loved — what’s more, telling me they want to help me find love — the logical endpoint of an industry that read Naomi Klein and decided it wasn’t going out with a whimper.

More on The Outline

[findstoday]

LURPAK “SMOOOTH”

[findstoday]

Per Pedersen’s Cannes Lions 2018 Hot Contenders

If it looks, talks or feels like an ad it’s not going to win. I’ve picked 100 hot contenders across agencies and networks that all have what it takes to win at Cannes Lions next month. It’s a different festival this year. New categories. New rules. One thing remains. The winners will represent the best creative ideas in the world.

[findstoday]

Amazon Is Driving Around a Jurassic-Sized Box, and You Can Ask Alexa What’s Inside

The last time we noticed Amazon driving around a giant box, the mysterious delivery turned out to be a Nissan Versa. But this time, perhaps it’s something a bit more … carnivorous?

In what appears to be a triple-branded stunt promoting Jurassic World: Fallen Kingdom, Amazon and the Jeep Rubicon, a massive box seen being driven across Los Angeles today features air holes and the hashtag #AmazonFindsAWay (a reference, of course, to Jeff Goldblum’s classic insight on dinosaur reproduction from the franchise’s original film).

The best part of the activation is the shipping label, made out to Jurassic World protagonists Owen Grady (Chris Pratt) and Claire Dearing (Bryce Dallas Howard). Maybe they gave up trying to bring their dinosaur on the plane with them and decided to ship it?

More on Adweek

[findstoday]

Mary Meeker’s 2018 internet trends report | Code 2018

At the 2018 Code Conference, Kleiner Perkins Caufield & Byers partner Mary Meeker released 294 slides in rapid succession, covering everything from smartphone behavior in the U.S. to tech company competition in China. 

[findstoday]

MAKING GREAT ADVERTISING IS REALLY SIMPLE. IT’S ALSO REALLY HARD.

Before I worked in advertising I thought it’d be the easiest job in the world. I thought that because 99% of ads are shit, all you need to do to be successful is be like the not-shit 1%. That is to say be emotional, be punchy, be provocative, be…. anything, just be different to the boring boring (did I mention boring) sea of shit out there.

Now I work at BBH. I still think advertising is that simple.

More on BBH

[findstoday]

The World's Most Boring Billboard

Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly - which is revolutionary. 

But twelve years’ worth of protection is almost too good to be true. Our mission was to prove it is for real. So we created a billboard made from real Sioo:x-treated boards and booked a triple-sided billboard for twelve years in Malmö, Sweden

[findstoday]

The Indoor Generation by VELUX

We spend 90% of our life indoors. We have become The Indoor Generation and it is affecting our health and wellbeing. See the disturbing truth about your indoor life here: http://www.theindoorgeneration.com 

Click here for references: https://www.velux.com/article/2018/In...

Creative Agency: &Co./NOA  Director: Martin De Thurah Production company: Bacon

[findstoday]

The Pride Shield | A symbol of unity to stop violence

For the International Day Against Homophobia and Transphobia, we created The Pride Shield. This 193-layer LGBT flag is a powerful symbol proving that if we all stand together against violence, we can stop it once and for all.

[findstoday]

'National Geographic' plastic bag cover dubbed 'one for the ages’

For its June 2018 cover and part of its "Planet or Plastic?" initiative, the magazine published a cover that's been widely shared on the internet and described as "dire" and "brilliant."

Created by Mexican artist Jorge Gamboa, the photo-illustration features a plastic bag partially submerged in the ocean, suggesting that the world's plastic pollution problem is "just the tip of the iceberg."

Gamboa had submitted the artwork, titled Iceberg Plástico, to Bolivia's Biennial of Poster in 2017, where it won first place in the political and social posters category.

Now gracing National Geographic, the artwork is set to become iconic.