Jul 12, 2017
Petit Pli (Ryan Mario Yasin) creates clothes that expand to fit children as they grow.
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Petit Pli (Ryan Mario Yasin) creates clothes that expand to fit children as they grow.
Innovative Fashion Marketing
Stretchy Kids' Clothes Petit Pli gets a growing identity
A sustainable fashion design example that offers apparel that evolves as the wearer grows older has an innovative branding that sounds like "more human" and "less professional." The idea is to reduce the waste of apparel and save parents' money as children progress up a range of sizes in the first three years of their lives.
It needs time and education to promote meaningful behavioral change. We assume that we are too late for much of our generation. We assume, though, that we are just in time for the next era of LittleHumans. The brilliance of the brand strategy is in anchoring on the opportunity where new parents and young children are more open to improvement and learning than any other part of our community. They do everything not only to promote constructive behavioral improvement but also to make it as seamless as possible.
Hidden Figures
The Petit Pli Team has created this comic for LittleHumans to demonstrate the relevance and meaning of the Black Lives Matter movement. We hope our comic continues to cultivate LittleHuman 's inherent interest and encourages them to never quit wondering for Earth's secret figures.
Via its approach to sustainability, Petit Pli aims to bring slow-fashion ideals to growing children by encouraging them to appreciate longevity and creativity in some of the most customized products of their lives – apparel! Petit Pli is designing for the future of humanity, starting with educating the next generation about some of the current complex problems in the social, global context.
Explaining Covid-19 by Storytelling
This is a confusing experience for everyone, let alone for LittleHumans. Petit Pli team succeeds to help out and they hope that by storytelling to let parents keep ready to work from home while looking after LittleHumans. Helping their users stay positive that things will change eventually.
Reference list
Dawood, S. (2019). Stretchy kids’ clothing Petit Pli gets an identity that grows. [online] Design Week. Available at: https://www.designweek.co.uk/issues/1-7-april-2019/stretchy-kids-clothing-petit-pli-gets-an-identity-that-grows/ [Accessed 31 Oct. 2020].
Dezeen (2017). Ryan Mario Yasin’s Petit Pli kids clothing expands to fit as children grow. YouTube. Available at: https://www.youtube.com/watch?v=cJ8VSvkz_4w [Accessed 31 Oct. 2020].
Dubai Design Week (2019). GGS Success Story: Featuring Petit Pli by Ryan Mario Yasin. YouTube. Available at: https://www.youtube.com/watch?v=3a2eIix1rUI [Accessed 31 Oct. 2020].
Dyson on (2019). Petit Pli: The unlikely fashion brand that wants to end industry waste by making clothes that grow. [online] Medium. Available at: https://medium.com/dyson-on/meet-the-inventors-fabric-fantastic-c5f18d7639bf [Accessed 31 Oct. 2020].
NB Studio (2019). Petit Pli - Brand Identity. [online] The Drum Awards. Available at: https://www.thedrumdesignawards.com/drum-design-awards-2019/brand-identity-design/petit-pli-brand-identity [Accessed 31 Oct. 2020].
Petit Pli (2020a). MISSION 2: FUTURE OF HUMANITY Earth’s Hidden Figures. [online] Available at: http://ryanmarioyasin.com/hosting/BLMcomic.pdf [Accessed 31 Oct. 2020].
Petit Pli (2020b). Petit Pli. [online] Petit Pli. Available at: https://shop.petitpli.com/ [Accessed 31 Oct. 2020].
Petit Pli (2020c). Unstick The Sticky Alien! [online] Petit Pli. Available at: https://shop.petitpli.com/blogs/news/unstick-the-sticky-alien [Accessed 31 Oct. 2020].
Sherriff, L. (2020). This Company Is Making Children’s Clothes That Actually Grow As The Kid Does. Forbes. [online] 16 Feb. Available at: https://www.forbes.com/sites/lucysherriff/2020/02/24/this-company-is-making-childrens-clothes-that-actually-grow-as-the-kid-does/?sh=81b30233f70f [Accessed 31 Oct. 2020].
The Trampery (2019). Petit Pli : Future Design for “LittleHumans” - The Trampery. [online] The Trampery. Available at: https://thetrampery.com/2019/12/02/petit-pli-future-design-for-littlehumans/ [Accessed 31 Oct. 2020].
Petit Pli: eco friendly origami inspired clothing
Petit Pli is an eco friendly origami inspired clothing range made from durable pleated fabric which expands and grows with a child. It is ‘waterproof, machine washable and recyclable, with all garments fitting the three-month to three-year age group’ (Smithers, 2017.)
The inventor Ryan Yasin created Petit Pli in response to a lack of sustainability in children’s clothing, using the scientific principles he studied on an ‘aeronautical engineering degree’ (Smithers’ 2017). He was inspired by technology used in ‘stents and biomedical implants’ (Smithers, 2017).
Most children grow by ‘seven sizes in their first two years and parents spend an average of £2,000 on clothing before their child reaches the age of three’ (Smithers, 2017). The short lifespan of children’s clothing and the mass production of garments all contribute to environmental damage through pre and post production textile waste, high water consumption and carbon emissions.
This new technology is a move in the right direction for sustainable fashion and for lessening environmental damage. The technology works by pleats moving in ‘both directions, either folding together or expanding’ (Smithers, 2017), allowing the clothing to move with the child. Heat treatment ‘fixes these properties permanently in place, even though the wash cycle’ (Smithers, 2017). This makes the garments durable and can be folded down ‘small enough to tuck in your pocket’ (Smithers, 2017) making it a good choice for families.
Yasin is in talks with a major UK retailer and hopes his clothing range will go on sale in the UK within the next few months. He aims to keep clothing at a competitive price whilst ensuring ‘everyone along the supply chain is paid ethically’ (Smithers, 2017). This plan fits well with the sustainable fashion ethos, with workers being paid ethically but clothing being priced competitively to compete with the fast fashion market.
Bibliography:
Smithers, R. (2017) Origami inspired clothing range that grows with your child wins Dyson award. Available at: https://www.theguardian.com/environment/2017/sep/07/origami-inspired-clothing-range-that-grows-with-your-child-wins-dyson-award (Accessed 05/10/17)
幫父母省錢！英新發明 童裝「會長大」
https://kairos.news/85626
La ropa y los niños ya van de la mano
Ryan Mario Yasin ha creado una línea de ropa que se estira a la vez que los niños van creciendo. Sus prendas visten a pequeños de entre 4 y 36 meses de vida. El diseñador de la Royal College of Art ha utilizado sus conocimientos en ingeniería aeronáutica para desarrollar este tejido que hará las delicias de los padres. Resistente, impermeable y transpirable son las cualidades que definen a esta línea de ropa bautizada bajo el nombre de Petit Pli. Su estructura en forma de acordeón permite que el tamaño de la prenda se vaya extendiendo.
http://es.newsgur.com/2017/08/la-ropa-y-los-ninos-ya-van-de-la-mano.html
