Why Businesses Will Love Petworking
While the source of this information is a couple years old, I believe the general gist is still very relevant;
1. 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests (trendwatching.com 2011). 2. 78% of Indian, 77% of Chinese and 80% of Brazilian consumers prefer brands that support good causes, compared to 62% of global consumers (trendwatching.com 2011). 3. 8 in 10 consumers in the India, China, Mexico and Brazil expect brands to donate a portion of their profits to support a good cause. (Source: Edelman, November 2010, trendwatching.com 2011)
So, at the end of the day, people want to see businesses supporting others. In the Peninsula, people will want to see local businesses supporting the PAA, their local charity. So, businesses supporting Petworking will leave a favorable impression both on their employees and the locals.
References
Trendwatching.com (2011). 11 Crucial Consumer Trends For 2011. http://www.trendwatching.com/trends/11trends2011/#emerging