Messages, Part 4, Research Activity #4, PH 663
The WHO’s World Immunization: close the immunization gap campaign is aimed at making sure that those who are in great need like those in third world countries have vaccinations against very deadly disease. On the main website they have a multitude of supplies and information. They have videos, campaign materials and basic information. In terms of announce I don’t really see a lot of information on when they’re having event but since it does seem like this is a campaign headed by the WHO I imagine they have material and methods to get people who need vaccines to the vaccination places. They also have information and material for World Immunization Week which is an announcement material. In terms of advise they have a plethora of information available to those with internet access. they have stats, and material, and videos with information about vaccinations. I don’t know if they have any material meant to “activate” since most of the places they are trying to target are very dispersed and challenging to access it falls on mainly the org. For advocating the WHO has a lot of campaigns and events in different countries that they have pictures of on the site. The also have a twitter feed at the bottom of the site to show what’s being tweeted and shared in terms of their campaign.
In terms of Kotler’s 4 P’s, I think they get at very important points that aren’t seen in the 5 A’s. Price I think is an important one because there is always a cost to doing a new behavior. Even if it’s something like getting a vaccine or getting a mammogram. Things like time, travel and other resources that are very important to a person. I think the 5 A’s really focus on the source, and in a sense acknowledge that the source and the receiver are separated when in reality they’re not. A campaign is costly to both the source and the audience, especially when you look at people and populations that need it the most. Minorities and low SES populations sacrifice a lot in order to go to these campaigns which is a barrier. In terms of place I think people tend to do a good job of telling people about campaigns that are within that circle. For example for breast cancer walks, or events you’ll see a lot of material and flyers at a hospital like the Moores Cancer Center, but I don’t see them in the mail, or being distributed to offices to people who aren’t involved in the movement. these people you can argue need the information, awareness and resources the most because they won’t get this information until it’s possible too late. Promotion has really slanted to online sources. I see a lot of campaigns relegate their promotion to tweets, FB events, or instagram posts. I think in first world countries this is probably the most optimal way of spreading information and promoting information and events. In poorer countries, the onus is more on the org. workers to spread by word of mouth and try to do promotion and events at the same time. For example, going to villages and doing vaccinations or water testing while you’re promoting clean water.
