Quill City Mall led an expert forum to discuss the new “phygital” retail future. “Many malls in Malaysia is struggling to compete with the rise of online shopping and the short-lived retail gimmicks. The team at Quill City took time to reimagine what the future of retail entails and decided to shift their focus towards understanding shoppers’ behavior,” said Group CEO of Quill Group of Companies, Koong Wai Seng. Five retail industry players explored the future of retail impacted by the “phygital” era at an expert forum at Quill City Convention Center recently. Welcome to the “phygital” era. A “phygital” mall is a combination of the physical and digital functionality, and excitement to create the best version of a balanced retail ecosystem. This is a great initiative as it has refurbished the manually operated retail system and made it very difficult to manage. Koong said that Quill City’s “phygital” mall has a vision and purpose to become a platform for local entrepreneurs to showcase their products and reach a wider audience. Furthermore, E-Sport Center is also settling in with a “phygital” gaming store while UniKL introduces industry exposure projects dedicated to business students. An expert forum “Future Proof Your Business - New Retail Innovations and Interventions” led by five retail guru including Anwar Jumabhoy (Industry Expert), Kent Lee (Founder of Smuzcity), Redza Shahid (Founder of Grubcycle) and Cheong Chia Chou (CEO of PUC Berhad), moderated by Jonathan Case were held after Koong’s action-packed keynote speech. #futureproofyourbusiness #phygitalquill #quillcitymall (at Kuala Lumpur, Malaysia) https://www.instagram.com/p/B6Ath4dBzEY/?igshid=p6u87xj2q8q5