#pinterest statistics

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The Evolution and Impact of Social Media in 2025

Social media, initially created for communication, has transformed into a global ecosystem for learning, earning, marketing, and entertainment. In 2005, only 7% of Americans used social media. By 2025, that number has skyrocketed to 72.5%, representing over 221 million active users in the U.S. alone.

Globally, social media penetration has reached 62%, with over 5.52 billion people connected to the internet, and 95% of them using social platforms daily. The average person now spends more than 2 hours each day engaging on social apps—whether to connect with family, read news, shop online, or express creativity.

The top global social platforms are Facebook, YouTube, TikTok, Instagram, LinkedIn, and Pinterest—each serving unique user needs. Facebook remains the world’s largest with 3.05 billion users, while YouTube follows with 2.70 billion. TikTok, despite being the youngest major app, dominates engagement time with users spending nearly one hour per day on the platform.

Age and gender data reveal that the 20–29 age group represents the largest portion of users worldwide. The gender split is nearly even—51.6% female and 48.4% male. Most users (98%) access social media through mobile devices, highlighting the dominance of smartphones in modern communication.

The U.S., India, and Indonesia lead in total users across major networks. For example, India tops both Facebook and Instagram audiences. On the other hand, Pinterest remains the most popular among women, while LinkedIn dominates the professional space with 1.15 billion members.

From influencer marketing to AI-driven analytics, social media continues to shape global business and culture. It has become a crucial driver of digital commerce, with platforms like Instagram and TikTok influencing billions of purchase decisions.

In essence, social media in 2025 is not just a communication tool—it’s a digital economy of connection, creativity, and opportunity.

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Social Media Statistics: What Matters in 2025 | Indzu Social

Social media began as a way to connect, but today it shapes how we learn, earn, shop, and create. Here are the social media statistics you can act on. In the U.S., adoption grew from 7% in 2005 to 72.5% in 2025. Globally, 5.52 billion people use the internet and 95% of them use social platforms, mostly on mobile. Facebook, YouTube, Instagram, TikTok, LinkedIn, and Pinterest dominate, with Facebook still the largest by monthly users. The 20 to 29 age group is the most active, but usage is balanced by gender overall. Top reasons to log in: staying in touch, entertainment, news, inspiration, shopping, and professional learning. Average users hold multiple accounts. Short-form video drives engagement while long-form builds trust. For brands, Indzu Social turns these social media statistics into clear plans: smarter content, better targeting, and measurable growth.

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Pinterest Demographics: What You Need to Know

Pinterest is more than a hub for creativity—it’s the world’s 15th largest social platform and the top visual search engine. With over 537 million monthly active users, the U.S. leads with nearly 90 million, followed by Brazil and Mexico. Women make up about 70% of the audience, though Gen-Z and men are growing fast. Users spend nearly two hours monthly, mostly to plan purchases, with 93% using it before buying. Ads perform well too, offering higher ROI at lower costs. At Indzu Social, we help brands tap into Pinterest demographics to boost engagement, sales, and long-term growth.

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Pinterest Demographics: Key Insights for 2025

When most people think of Pinterest, they see it as a search engine for ideas, recipes, and DIY projects. While that’s true, the platform is far more powerful than that. Ranked as the world’s 15th most popular social media platform, Pinterest is also the most widely used visual search engine. At Indzu Social, we believe that understanding Pinterest demographics can help businesses, influencers, and creators unlock growth opportunities.

Pinterest currently has over 537 million monthly active users worldwide, with the United States leading the pack at nearly 90 million users. Interestingly, Brazil and Mexico also contribute large audiences, making Pinterest a truly global platform. The majority of its audience is female, with nearly 70% of users identifying as women, though male and Gen-Z users are steadily increasing. In fact, Gen-Z alone accounts for almost 25 million U.S. users, showing how younger audiences are shaping trends and engagement.

Time spent on the platform is another important factor. On average, users spend nearly two hours a month exploring ideas, saving pins, or shopping. That’s significant considering Pinterest is not built for chatting or fast scrolling like other apps. Instead, users come with intent. Around 93% of pinners use the platform to plan purchases, while 75% shop frequently based on what they discover. This high purchase intent makes Pinterest especially appealing for e-commerce brands.

Engagement is also driven by content type. Videos and visually rich pins perform best, with short-form videos seeing a 200% growth in views. Fashion, home décor, food, and DIY remain top-performing categories, but shopping-related pins and brand discovery are rapidly growing. Ads on Pinterest are another strength. With lower saturation compared to other platforms and a higher return on ad spend, brands can generate measurable results at lower costs.

The bottom line is clear: businesses that align their strategy with Pinterest demographics will find themselves reaching highly motivated audiences. Whether you’re a creator aiming to build influence or a brand wanting to convert intent into sales, Pinterest continues to be a platform worth investing in. At Indzu Social, we help businesses design strategies that maximize engagement, drive traffic, and turn pins into profit.

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How to Block Someone on LinkedIn – Indzu Social

On LinkedIn, some people may waste your time with spam, irrelevant messages, or negativity. To safeguard your professional space, use LinkedIn’s blocking feature. When you block someone, they cannot view your profile, send messages, or see your posts. If connected, the connection is automatically removed, and you won’t appear in each other’s search results or recommendations. Importantly, LinkedIn does not notify the blocked person.

At Indzu Social, we encourage professionals to maintain a positive online presence. Use blocking, mute, or private mode features to focus on what truly matters—building valuable connections and growing your network.

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Threads Post Generator – Indzu Social

Not every day online feels positive—sometimes a single negative comment can ruin your mood. That’s why platforms like Instagram created tools such as Restrict. Just like our Threads Post Generator at Indzu Social helps you control the flow of your content, Restrict helps you control unwanted interactions.

When you restrict someone, their comments are visible only to them unless you approve them. Their DMs move to message requests, and they can’t see when you’re online or if you’ve read their messages. This is different from blocking, which cuts off all interaction completely. Restricting is a subtle way to limit engagement without confrontation, while still maintaining privacy.

Knowing when to block versus when to restrict helps you keep your social space safe, focused, and positive—so you can spend more time creating meaningful content and less time dealing with negativity.

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Pinterest Statistics – Indzu Social

At Indzu Social, we help you unlock the power of Pinterest statistics to grow your brand. With millions of active users searching for ideas daily, Pinterest offers valuable insights into audience behavior, trending content, and engagement patterns. By tracking impressions, saves, and clicks, businesses can refine their content strategy and boost visibility. Our platform makes it easy to analyze…

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Pinterest Statistics – Indzu Social

At Indzu Social, we help you unlock the power of Pinterest statistics to grow your brand. With millions of active users searching for ideas daily, Pinterest offers valuable insights into audience behavior, trending content, and engagement patterns. By tracking impressions, saves, and clicks, businesses can refine their content strategy and boost visibility. Our platform makes it easy to analyze these numbers, ensuring your pins perform better and drive measurable results. Turn Pinterest statistics into growth with us .