Jun 30, 2015
Why what Keurig is doing isn’t enough
Currently, the Keurig Green Mountain Company is working on making the cups recyclable by 2020. They plan on a gradual shift from Plastic #7, which is not a recyclable material, to Plastic #5, a recyclable material. However, we find this is not enough. K-cup consumers would still be required to separate the K-Cup materials, of which the majority do not. We hope The Keurig Green Mountain Company will institute a biodegradable K-cup, as the ‘Grounds To Grow On’ program, which allows consumers to collect their non-biodegradable K-Cups and return them to a factory for composting, is clearly inefficient, inconvenient, and ineffective, aside from being a Public Relations play.