#platisher

[curleyjms335]

Glick & Platishers

Platishers: The New Trend Content Marketers Need to Know About https://contently.com/strategist/2014/05/29/platishers-the-new-trend-content-marketers-need-to-know-about/ (Contently via scoop.it)

Rise of the Platishers http://recode.net/2014/02/07/rise-of-the-platishers/ (Re/Code via Contently article)

Should The New York Times become a platisher? (Or at least something similar that doesn’t have the worst name in the history of names?) http://www.niemanlab.org/2014/02/should-the-new-york-times-become-a-platisher-or-at-least-something-similar-that-doesnt-have-the-worst-name-in-the-history-of-names/ (NiemanLab via scoop.it)

[internalmerge]

Party at the LSA

From the 89th Annual Meeting of the Linguistics Society of America, January 8-11, 2015.

To the tune of Miley's hit 'Party in the USA' Hopped off the bus at the Portland stop With my native-speaker intuitions Welcome to the land of 90s pop Gotta think of some good questions Walked up the street Here I am for the first time Look to my right and I see a conference sign This is all so crazy Can't wait to meet some famous linguists My presentation sucks and I'm feeling kind of worthless Too much pressure and I'm nervous But that's when the sound-man turned on the mic And Dr. Wassink's talk began And Dr. Wassink's talk began And Dr. Wassink's talk began So I put my hand up I have a question (The butterflies fly away) She's nodding her head like 'yeah' 'I see what you're saying, yeah' I got my hand up Another question I love the idea, OK? So yeah, let's party at the LSA Yeah, let's party at the LSA

Get to the lounge on the highest floor Ben Zimmer's got the mic on now Like 'What's that word with the hashtag on?' 'I can't even' yelled the under-30 crowd

My presentation sucks and I'm feeling kind of worthless Too much pressure and I'm nervous But that's when we nominated 'platisher' As a failure of a word As a failure of a word As a failure of a word

So I put my hand up A nomination We need a majority Nodding my head like, yeah 'Salty's a good word,' yeah So I put my hand up A nomination 56 votes for 'bae' Yeah, it's a party at the LSA Yeah, it's a party at the LSA Yeah, it's a party at the LSA

[aschirtz-blog]

Tech platform + media publisher = "platisher"

Sulia's Jonathan Glick explains the rise of the "platishers" in Re/code:

A flurry of well-funded media founders are ignoring the schism and plunging into ambitious projects that embrace the platform as a concept. Suddenly, we have lots of … yes, platishers.

...The combination of mobile’s small screens and programmatic ad buying has made it clear that successful consumer properties need to have enormous amounts of traffic, and ad units that are essentially content. The platisher addresses both of these requirements. 

This is a fascinating insight—and legacy media companies would do well to pay attention to it.

Instead of paying thousands of dollars for proprietary content management systems, can media companies become those systems? And how would that look?