"Nothing is more powerful than an idea whose time has come. Whose time... Is now." When #KONY2012 was released, people from all around the world began to get involved in the campaign by forwarding the video through any social networking website they were a member of. Although raising awareness did not make much of a difference in regards to changing the situation of whats going on in developing countries, it sparked interest in numerous people who began to seek ways to aid those children who couldn't help themselves; whether it was through donation or any different approaches. The video became a viral hit, and proved that social media plays a big role in spreading a message across the globe. In addition, Facebook and Twitter also were noticed as being two of the largest online media websites that could connect users faster than any other page. Just like we mentioned in lecture a few weeks ago, communication between consumer and company is essential to have, and the same applies for people living in different countries. It is in our nature to discuss ideas amoung each other in order to build a stronger community. Some benefits would be how the video can reach individuals from opposite sides of the globe. Also, how through the video the children of Africa are given a voice. A constraint would be not getting the full side of the story. Since the video is created by one individual, generally it can be seen as a bias opinion. When reading Zuckerman’s blog post it becomes evident that he focuses on both sides of the spectrum, and does not make it seem like "everything is okay", however still maintains a positive tone throughout the page. The comments vary from constructive inputs, to quiet mean ones as well. Some bash him for not truly making a difference, while others are grateful he did what he did. Through the #KONY2012 a lot of eyes have started to focused on the evil doings of this man. Many fundraisers and protests were held in honour of the invisible children in hopes of them being freed from slavery. Living in a first world country, it is easy to forgot about the hardships others are facing on the other side of the world, therefore by having someone like Zuckerman shed some light on society, lives can be saved through the power of social networking,