#pnid

[jamesomalley]

Making the magic happen #newbiz #pnid #pnny #latergram (at Porter Novelli New York)

[pnintern]

Improving Your Personal Brand: Making a Great First Impression

At a young age, I wasn’t afraid to reach out and speak to my peers or teachers.  I truly enjoyed being the friendly girl from up the block.  This characteristic stayed with me over time because my attitude hasn’t changed, and I look forward to meeting and greeting new people every day.  I’ve found this assertiveness very necessary in my current public relations internship with Porter Novelli (PN).  I was interested in the PN internship both for the opportunity to use my natural people skills and to hone my editing and writing ability.  

I truly believe a first impression is made with every initial form of communication, making speaking and writing two essentials to successful client, media and public interactions.   This 10 week internship has truly put my communication skills to the test, but I’ve learned a lot, particularly how to make a first impression a great impression.  

I work with Diana Valencia, senior vice president of the PN New York Multicultural Communications department.  Working with Diana, I’ve learned how to navigate a corporate environment, interact with new and driven individuals and plan ahead for projects more effectively while getting assigned work completed.   Mastering these skills means the impression I give to others in the office, as well as team members I’m working on projects with, is strong from the start. 

Some important lessons I learned about making a good impression during my internship were: how to dress for an office job, and how to operate in a corporate office.  I learned how to dress from watching the female professionals at the agency.  They were all very stylish, and I admired that very much.  I knew I had to find clothes in my closet that were similar for the work environment.  When you start work at a new place, I always recommend taking cues from those around you.  See how others dress, when they go casual and how they get involved with the organization. These can be great clues as to how you can also be successful there. 

When operating in a corporate environment, it’s best to always be honest about your workload to your supervisor.  If you need more time to complete a project, say so.  If there is a problem, errors or complications with a given task, make sure to inform your supervisor with a plan or strategy to solve the problem.  Make it easier for your boss.  After you stated your solution, see what he/she has to say then follow through.  With this work ethic, your supervisor will gain trust that you are willing to put in effort to get your work done efficiently and correctly.

For those of you starting an internship or entry-level position, I’ll leave you with five tips on how to make a great impression.

When emailing your supervisor, fellow intern or a client, maintain a professional tone at all times.  Short-hand English is not acceptable, particularly in PR where writing skills are key.

Don’t rely on spellcheck.  Practice reading your work out loud.  Sometimes you’re able to hear your mistakes.  Ask another intern, friend or supervisor to proofread your work after it is done.

Be mindful of your multicultural environment.  Dress and conduct your speech and behaviors to that setting.  What may not be sensitive to you can be sensitive to others.

Speak up.  Don’t be shy to get to know and learn more about someone.  Relationships are always important, especially in a PR firm.

Don’t forget to smile.  How you represent yourself in front of others shows your character.

-Negesti Brown, Porter Novelli New York

[pnintern]

What I Learned from PR Internships: Own Your Skills

It’s that time of the year again. Students and soon-to-be graduates across the country are updating their resumes, highlighting their experience and trying to score dream internships for the summer. But, as you work to make a positive impression, be sure to think ahead to the skills and tools you want to fine tune once you land the job. Taking ownership of this will help steer your experience and the skills your gain during your internship.

While an internship can serve as a stepping stone between school and full-time employment by helping you hone the skills you have already developed, it can also serve as a launch pad for new opportunities. Are there non-traditional areas of public relations that intrigue you? Have you ever worked in the digital space, designed graphics or edited video content? If you land in an organization focused on employee development, your internship may be the perfect chance to learn how.

This desire to grow can also serve as a talking point during interviews. As an aspiring PR pro, you may not know exactly where you want to take your career, but pointing to new skills or experiences you want to gain is a great way to demonstrate that you are thinking ahead. And sharing this desire with internship coordinators and managers can help you secure learning opportunities that will make you a more complete professional in today’s evolving communications landscape.

Seek out new projects during your internship. Exercise your creativity. Don’t be afraid to ask experienced colleagues around the office for tips. You never know what types of skills you may acquire by taking the initiative, thinking outside of the box and offering to help! 

[p-x-r]

Pulp Novel Idea of the Day: Beta Watch Out!

I've got a new pulp novel idea for you guys, this one is a guaranteed New York Time's bestseller for sure.

Kanye West gets trapped in a beta fish's body and must work with Tom Cruise, who is also a beta fish (the beta fish head is replaced with their actual heads) and Tom  must help him find a magical coral reef that can change him back to his human form. The only problem: they still have beta fish instincts and have to stop from killing each other at every turn.

Kanye West and Tom Cruise in: Beta Watch Out!

Expect this to become a fun little series, enjoy, and start writing these stories, (I will only take a small sum of your millions!)