Jun 14, 2024
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Pogo-Sticking in SEO: What It Is & How to Avoid It
Every time you search for something online, you are shown multiple results. Ideally, you click on the top result. Once you open the website, you quickly realize that this is not what you are looking for. You immediately go back to the main search page and click on another result. If disappointed, you continue to go back to the main page until you find what you are looking for. This is called pogo sticking in SEO.
A high pogo stick rate can harm SEO. This tells Google that users are dissatisfied with the top result
Why is Pogo Sticking Crucial?
Pogo sticking in SEO is a strong indicator for search engines that the user experience of a webpage is not great. Moreover, Google introduced a new feature on the search engine to prevent pogo-sticking from becoming a nuisance for the users.
What the search engine does is whenever a user searches for a keyword and does not find the results they were looking for, they click BACK. This sends a signal to Google that the user had a bad experience and it shows the user the “People also searched for” section.
Common Reasons for Pogo Sticking
Pogo sticking occurs when users experience dissatisfaction with the results on the search page. To get the desired result, they go back to the main page and this shift from the web page to the search page happens in a matter of seconds.
There are some common reasons that lead to pogo sticking. They can be either content-related or non-content-related.
Content Related Issues:
There are various content-related reasons that could lead to audiences leaving your site.
Outdated or old content:
Users want to see the fresh and updated content. Not keeping with the trends causes users to pogo stick.
Matching with the title or meta description:
If the title and the meta descriptions do not match the content, the audience will leave your website.
Spam-filled content:
Users do not want to read content filled with spam. One glance at the site and they will hit the return key.
Language:
If there are errors in facts, grammar, and incorrect spellings on the webpage, your audience will quickly exit the webpage
Font-related issues:
Visitors don’t want to spend additional time trying to read your content if that font is too small
Using Clickbait to Increase Clicks
Click baiting has been a practice used by many websites to increase traffic. This is a bad practice, as it can bait users into clicking links that might not provide them with useful information. This can prove to be a bad user experience, and get your website marked as a bad example of pogo-sticking in SEO.
Examples :
“You Won’t Believe This !!”
“How to Get Results With This Strange Trick”
“They had no idea . Then this Happened..”
“Look how this man lost 40 kg weight in 1 day”
Pogo sticking occurs when users visit various search results to find a result that meets their search query. Learn what is pogo-sticking in SEO & how to avoid it
Pogo sticking occurs when users visit various search results to find a result that meets their search query. Learn what is pogo-sticking in SEO & how to avoid it
Pogo sticking occurs when users visit various search results to find a result that meets their search query. Learn what is pogo-sticking in SEO & how to avoid it
Pogo sticking occurs when users visit various search results to find a result that meets their search query. Learn what is pogo-sticking in SEO & how to avoid it
Pogo sticking occurs when users visit various search results to find a result that meets their search query. Learn what is pogo-sticking in SEO & how to avoid it
Pogo sticking occurs when a user visits several search results to find his desired result. Read more about what is pogo sticking in SEO & best practices to avoid it
Pogo sticking occurs when users experience dissatisfaction with the results on the search page. A high pogo stick rate can harm SEO. This tells Google that users are dissatisfied with the top result
Pogo sticking occurs when users experience dissatisfaction with the results on the search page. A high pogo stick rate can harm SEO. This tells Google that users are dissatisfied with the top result