#popnow

[2mysticmoons]

#POPNOW campaign by Stella McCartney featuring Grimes, Lola Leon, Kenya Kinski-Jones and Amanda Sternberg, photo by Glen Luchford 

[muvana]

via Giphy

[beautifulteenageproblem]

[stellamccartney]

POP Bluebell: The story continues.

"As human beings, we're always changing, and POP is evolving with its wearers. I really love these girls - their spirit, their independence - and wanted to follow them on the next stage of their adventures. In POP Bluebell they've lived life and learnt, and become only more beautiful in the process." - Stella 

Celebrate the unique and authentic qualities of the new POP girl as she enters a more self-assured stage in life. Discover the fragrance.

[grimes-claireboucher]

stellamccartney: Grimes shows a deeper sense of self and assertiveness as POP evolves. POP Bluebell, inspired by the strength and beauty of the endangered bluebell flower is our new fragrance for the next generation of Stella women. 

[lola-leon]

Lola Leon for PopNow by Stella McCartney

[stellamccartney]

POP by Cult of Dang.

Artist Cult of Dang joins us as our latest #POPNOW collaborator, exploring themes of the POP fragrance through her use of dream-like illustration and bold animation. 

[grimes-claireboucher]

@stellamccartney: "True and lasting friendships is how we grow, creating a deeper sense of intimacy, generosity and courage. The bluebell reflects this perfectly. It's extremely beautiful, however its principal quality is strength. It gives itself the firmest foundation so that it's ready to bloom" - Stella McCartney