#postrank analytics

[mitchellmckenna]

Google Acquires PostRank

Great to hear for a Canadian startup. It'll be interesting to hear if this was a product acquisition or a employee acquisition. They had a neat extension for google reader which would bubble up popular content. I liked it, but Feedly already does this for me now. Activity Streams was neat, but kind of a flop. We'll see what comes of this.

Amplify’d from mashable.com

Friday, social engagement data startup PostRank announced it had been acquired by Google.

PostRank launched in 2007 in Waterloo, Ontario, Canada. The PostRank staff will be moving to the San Francisco Bay Area to join the other Googlers at Google’s main Mountain View campus.

Last year, PostRank Analytics added Activity Streams, which the company called “a FriendFeed for content.”

The analytics service itself launched the year before as a way to track data on a large number of social media platforms, including Twitter, Digg, Delicious and more.

Read more at mashable.com

 See this Amp at http://amplify.com/u/a14hq7

[srinin-blog]

Acquisition of PageRank by Google

Another M&A in the virtual world. Just keeping a tab...

Amplify’d from mashable.com

Google Acquires Social Data Startup PostRank

Friday, social engagement data startup PostRank announced it had been acquired by Google.

PostRank launched in 2007 in Waterloo, Ontario, Canada. The PostRank staff will be moving to the San Francisco Bay Area to join the other Googlers at Google’s main Mountain View campus.

Last year, PostRank Analytics added Activity Streams, which the company called “a FriendFeed for content.”

The analytics service itself launched the year before as a way to track data on a large number of social media platforms, including Twitter, Digg, Delicious and more.

Read more at mashable.com

 See this Amp at http://amplify.com/u/a14hl2

[warrenwhitlock]

22 Hot New Social Media Tools.. Which ones have you tried?

Social Media Examiner explores the hottest new tools Which ones have you tried?

Amplify’d from www.socialmediaexaminer.com

See more at www.socialmediaexaminer.com

 See this Amp at http://bit.ly/erUtJz

[datareports-blog]

How big are the ‘Big Five’ Canadian Banks in social media?

“The banking world needs to look outside the financial world and see what other industries are doing to leverage social media”. [http://banknerd.ca]

PostRank measured the social media presence of the "Big Five" Canadian banks using its unique technology. We counted the number of social web mentions that contained a link to the banks' websites (we call such instances social engagement "events").

We added some depth to the measurements by weighting social engagement events according to PostRank's scoring system. For more information on the PostRank methodology and sources, visit: PostRank Engagement and PostRank Engagement Sources.

The results of the study, in the table below, show how big the Big Five Canadian banks are in social media.

It is interesting to note that, in December and January, all the banks combined had 944 social engagement events (i.e. links to the banks' websites). On the scale of the social web, this number is not that big. Popular companies often generate tens of thousands of social engagement events monthly.

PostRank will continue to measure the presence of the banks on the social web. Look for monthly updates to see who is on top.

The Big Five Banks: RBC (Royal Bank of Canada), TD Bank Financial Group , Scotia Bank, CIBC, BMO (Bank of Montreal)