Snort it or sprinkle it on your breakfast: the future of boozing is coming
The part of the internet that judges people for wanting to have fun is currently whipping itself into a pointless, digital fury because a US company has perfected powdered alcohol and will be cleared to sell it from this autumn.
Prior to their approval by the government stateside, the company behind Palcohol had a website geared to the bro demographic and had some choice suggestions on how users could properly enjoy their product.
Their site, with tongue-firmly-in-cheek, said:
"Let's talk about the elephant in the room...snorting Palcohol.
"Yes, you can snort it. And you'll get drunk almost instantly because the alcohol will be absorbed so quickly in your nose.
"Good idea? No. It will mess you up. Use Palcohol responsibly."
For those hungry frat bros and sorority sisters, the site also suggested sprinkling their powdered craic enhancer on breakfast food and sandwiches.
Realising that such comments might offend those lacking in a sense of humour and attract some unwanted media attention, the website was quickly changed once the US Alcohol and Tobacco Tax and Trade Bureau had rubber stamped the products for sale.
It now reads: "There was a page visible on this site where we were experimenting with some humorous and edgy verbiage about Palcohol.
"It was not meant to be our final presentation of Palcohol. Also posted were labels that were incorrect.”
This wonder product has been developed by entrepreneur [some would say god-like genius- Ed.] Mark Phillips who wanted to solve the ages-old problem of trying to carry a shit-load of liquid booze about your person.
Palcohol will start being sold in the good ol’ US of A later this year and will be available in seven flavours, including vodka, rum, mojito, and powderita - the company’s own special margarita blend.
Sadly, Bottle is not aware of any plans to launch this super-skite in the United Kingdom.
In further disappointing news, the company are not releasing media samples prior to launch. [What?! (╯°□°）╯︵ ┻━┻) - Ed.]