How to create narrative in an image? Does this work?
Let's look at a few tips for visual storytelling
1) The story you want to tell should lead image design, not the other way around.
Too often we use story to stitch together the image...kind of a visual glue for disparate items. This is a flawed process. You crate the story, decide what elements are required to tell the story, distill it to it's essence, and then begin to create the visual interpretation of the story.
2) Lighting is the foundation for good storytelling.
The loss of B&W has had a huge impact on visual storytelling. It is too easy to hide bad lighting within gobs of color. Bad lighting will quickly tear down your story though. There is a reason that lighting lands in the "top 5" list for stunning cinematography. Learning the difference that low-key and high-key lighting can have on the "mood" of a piece is essential for effective storytelling.
3) Composition leads the eye through the storyline.
We seldom think of composition playing a part in storytelling. Normally we think of it in regards to balance, tension, movement, order, and a whole host of "design terms". I took a little time flipping through a number of tips and definitions for composition, but never found one that talked about storytelling. Yet, I've reviewed tons of portfolios and missed vital elements in a visual narrative due to bad composition. If the composition doesn't support the story, then chances are good that we'll lose some aspect of the story as our eye bounces around the image.
4) Eye Movement is critical to story pacing
While composition sets the stage for eye movement, the design elements that guide our eye through the image set the pace for the story. Should we be high energy or low, should the action build to a crescendo or tamper off to a whimper. The sight lines we create often set the pace at which our eye moves through the image. If you are trying to slow the eye down, do you give it details in specific areas to capture it's attention? If you are trying to build tension, do you utilize tangents? If you want to create speed, do you use simple clean lines and minimal visual information so that the eye moves quickly through a space?
5) Color and tone set mood.
Wanna high energy scene? Don't use soft pastel colors. Want a nice serene moment, leave your high impact hues in the tube. Lighting lays our foundation, but color and tone finesse the mood and create a heightened emotional impact. Don't under estimate the ability for effective color management to greatly impact your storytelling.
6) Story is where it is all at.
Seems weird to come back to this, but it bears repeating - you've got to have a story to have a effective visual narrative. You've got to have a great story to have great visual narrative! There is no amount of presentation, finish, color management, or composition that can create a story in an image...without first having a story.
Does this work? Can we try this out?















