Aug 12
What Advertisers Need to Know When Addressing PPC Ad Fraud?
If you’re running a PPC campaign, check your analytics data.
Do you see a rapid curve of increase in click traffic, while your installs or events remain low?
This is one of the classic signs that you need to get your ad traffic vetted, as it might be under the radar of ad fraud perpetrators.
Over time fraudulent parties in the digital ecosystem have evolved and indulged in sophisticated fraud techniques to gain maximum benefit. The techniques have become more human-like and difficult to detect.
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