#ppctools

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From initial keyword research to landing page creation to ongoing keyword optimization, creating a successful campaign can take a long time.

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6 REASONS WHY SEMRUSH IS OUR FAVORITE PPC MARKETING TOOL

SEMrush is one among the simplest paid media tools, and therefore the recent addition to our marketing arsenal makes this tool one of the best competitors PPC analysis tools in the market. For instance, the Audience Targeting reports are crucial to our PPC managers and brand strategists to refine their ads strategy for the perfect targeted audience. Plus, all this is often complemented by the very fact that SEMrush has one of the largest keyword databases within the world. 

There are many but here are 6 reasons why we love SEMrush 

1.We were able to view PPC reports like “Shared most original keywords”, “Keyword ideas”, “Search ad suggestions”, and “Display ad recommendations” for your website with one click. 

2.We had access to relevant details like time, location and device of the ads posted by your competitors through competitive analysis and use the info to compliment your current media buying strategy to avoid overspending on display campaigns. Having foresight and insight into your competitor’s ad strategy not only encourages a competitive edge but lets you keep up on the trends as they form. 

3.We were able to locate demographics by country which could be more profitable in terms of media costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate your ROI. 

4.We were able to use the Ad Builder feature to develop more profitable ads after researching how your competitors and other advertisers promote services and products within the same niches. 

5.We absolutely loved how they personalize PPC campaigns in SEMrush to stay up with competitors online by ensuring that their ads reach the proper people and their messages are aligned with the interests of the audience. 

6.SEMrush provides a better audience segmentation supported data like user interests and demographics so marketers can deliver customized messages to audiences.

So, how much did all this valuable data would cost us? You can get SEMrush in three standard monthly plans: The Pro plan will run you about $99.95/month and is best for marketers on a smaller budget. You can run your SEO, SEM, SMM campaigns and content projects with 28 tools that ease your efforts and get insight on your competitors traffic sources, ranking, and social media reports. The Guru plan will cost $199.95/month and is best for small digital marketing firms. IN this plan you get everything in the Pro plan and branded reports, extended limits, and historical data. The one we use at LeadHiker is the Business package which is a steal at $399.95/month, and is for larger agencies, ecommerce brands, and companies with are broad web presence. In this plan you get everything in the pro and guru plan, plus white label reports, api access, more extended limits, and sharing option. A custom Enterprise Solution is additionally available, for larger brands.

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