Pay per click is an advertising model commonly used to drive targeted traffic to advertisers' websites. The advertiser only pays the publisher if the ad is clicked.

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Pay per click is an advertising model commonly used to drive targeted traffic to advertisers' websites. The advertiser only pays the publisher if the ad is clicked.
Pay per click is an advertising model commonly used to drive targeted traffic to advertisers' websites. The advertiser only pays the publisher if the ad is clicked.