Sep 9, 2013
Following on from my earlier post about email headlines on mobile devices, here is a practical guide to implementing customised pre-headers in your EDM's. Pre-headers are the 'preview' that is often displayed by your mobile device or email provider like Gmail. It helps users to understand a bit more about what is in the email. This quote sums it all up nicely:
“In my experience we’ve implemented it (preheaders) on a number of campaigns and it’s raised open rates, click thrus and reduced spam complaints.” - “The Perfect Email Preheader/Johnson Box”, Email Design Review
Have you had any success with implementing pre-headers in your EDM's?
- Rich