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I love these YouTube videos, they're super funny and very shareable.
From my perspective it just reenforces the fact that great content has got to be at the core of a great campaign. If a New Zealander wants to share your content for an American product, you must be doing something right! - Rich
From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes.
This is a very frank article about the right data metrics to use. Check to see if the author thinks you should be fired! - Rich
Ikea does Augmented Reality really really well! This cool video show's off awesome ways to use their AR apps to see their furniture where it could be in the house! This is such a good way to sell people on your furniture! Any other great AR examples you've seen? - Rich
Following on from my earlier post about email headlines on mobile devices, here is a practical guide to implementing customised pre-headers in your EDM's. Pre-headers are the 'preview' that is often displayed by your mobile device or email provider like Gmail. It helps users to understand a bit more about what is in the email. This quote sums it all up nicely:
“In my experience we’ve implemented it (preheaders) on a number of campaigns and it’s raised open rates, click thrus and reduced spam complaints.” - “The Perfect Email Preheader/Johnson Box”, Email Design Review
Have you had any success with implementing pre-headers in your EDM's?
- Rich
Google growing in NZ?
I've noticed more & more LinkedIn pushing me towards jobs with Google, based here in New Zealand. This is great news for those in the digital space. Aside from the fact that it means there are now some more diverse career opportunities for those in the digital space, it more importantly indicates that Google is wanting to grow NZ as a market. Ideally this should see more NZ businesses being able to access Googles treasure trove of advertising options, and hopefully more traditional agencies will get greater training and support to help them engage their clients on Google platforms better. Does this change excite you? Are there chances here for you or your business?
Soooo with the rise of mobile/tablet for email consumption, the length of our subject lines becomes crucial. More specifically what words are used. Take this email subject line, on my phone it's caught my attention by keeping the key info at the start of the headline. Have you got other examples of character counts for email subject lines at play? Ever thought about it in this detail?
So I'm off to the UK for a friends wedding, and I spotted this on the boards at Auckland International Airport. I think it's really cool how these informative boards use language like 'relax' to help take the stress out of travel. I reckon we could do better in our choice of language during the online experience for customers. What do you think? Have you got any examples of 'chilled' language being used online? - Rich
