TRIPADVISOR’S PREMIUM LISTINGS FOR RESTAURANTS
A few days ago, TripAdvisor announced adding extra services to restaurant listings, which would be available with a monthly subscription fee. The monthly fee depends on the restaurant viewers and may vary among restaurants and destinations.
The restaurant owners have already received introductory emails, and TripAdvisor is making it easy on them to see rates and prices.
But what does it include and most importantly, is it worth it?
Ask yourself the following questions:
- Do I know how my clients find me?
- Do I have a high amount of TripAdvisor reviews?
- Do I want to increase my TripAdvisor reviews?
- Do I care about my customer's feedback?
If the answers to the above questions is yes, then we strongly suggest that you give this new marketing tool a try, even if it is for a couple of months. If the answer is no, we suggest that you reexamine your restaurant's online strategy.
So, should I subscribe?
As with every marketing action, it is important to be able to measure your success and your return on this investment.
By subscribing to the TripAdvisor listing, you receive the following benefits:
You get an attention - grabbing storyboard. (Better make sure you use a nicely written story)
You can showcase a favorite review. (You could change your spotlighted review every week, selecting a new, positive & representative review as we know that first impressions DO count!)
Remember to drop us a line if you need any help in managing your restaurant page in TripAdvisor!
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