CORPORATE CRISIS PREPAREDNESS: DEVELOPING A BUSINESS CASE
Whether it be a natural disaster; corporate scandal; cyber incursion; fire; or hazardous materials release, a corporate or community crisis can bring an entity to its knees financially. If not handled properly, a crisis of this nature can also bring irreparable damage to a respected brand. As with any program-based mitigation initiative within a corporation or municipality, decision-makers must be convinced there is an economic incentive to proceed. Crisis Management is being increasingly recognized as a key pillar within a prudent corporate Enterprise Risk Management program. Informed leaders understand the benefits and assurance of having a crisis management program in place, as it serves to ensure stability of the entity and protect corporate brand should a crisis occur.
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