Illusion of Price Barrier
I have seen many sales executives looking to their offering price as one of the most significant barriers for convincing customers. If people are not showing interest to your products/services, then it's certainly not price issue. Because if that would be the case, then tell me: - Why there's a line specifically on Sunday evenings at famous and costly restaurants in town? while people can eat food at much cheaper price to their home which would be more hygienic compare restaurant food. - Why people stand in line for a baseball match tickets? While they can watch it at home with family and friends on their TV. - Why do you prefer to visit a professional and expensive doctor instead of a fresher to cure your illness? - Why people would prefer to book business-class ticket by spending approx double the price in flights compare to economic class tickets? Price has never been in the list of barriers to close the deals. People cross their limits of spending money on things they ain't deficient to have or to do. It's all because of one reason... "Love". Just look around your social life, and you will see live examples for the same. People buy iPhone without any concern to the cost, and that's something achieved by Apple. They made customers literally fall in love for their products. Your product must satisfy your customers needs. If you are in service industry, your services must have that charm that delights your customers and make them feel worth for the price they are paying. Always consider that, your customer is sharper than you, and very much calculative for his money, but when there's a matter of love and affection comes into picture for any product/service, customers are more emotional than logical to make their decisions. For those products which make them feel worth, flexible to use, look good, admired by others, prove their decisions perfect are the products where price barrier don't have a chance to stand. I hope you have enjoyed reading this article, and explored yourself to the solution of price barrier. To read my next article, please visit website.
