Ce qui nous impressionne dans une oeuvre d’art est bien rarement l’oeuvre en elle-même, mais l’idée que les autres s’en font, et c’est pourquoi sa valeur commerciale subit d’énormes changements.
- Gustave Le Bon
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Ce qui nous impressionne dans une oeuvre d’art est bien rarement l’oeuvre en elle-même, mais l’idée que les autres s’en font, et c’est pourquoi sa valeur commerciale subit d’énormes changements.
- Gustave Le Bon
The Fading Correlation Between Price and Quality: A New Landscape for Consumers
For years, the adage “You get what you pay for” has been a guiding principle for consumers when purchasing. Higher prices were often considered a reliable indicator of better quality. However, the landscape has dramatically shifted in recent years, thanks partly to technological advancements, globalization, and consumer behaviors. Continue reading Untitled
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Price vs. Value
Xiaomi Mi 10 vs Huawei P40 vs Realme X50 Pro
How To Sell A Service-Based Product
How do you quantify a solution that is entirely service based? When you show the prospect the price, how do you show a return on their investment when they aren’t receiving a tangible good?
Anytime we show a price to a client we need to prove that the price is far less than then amount of value the client will receive. When value is greater than price the prospect will buy. But this can become incredibly tricky if the prospect has never used a service like yours before, or perhaps up until this point they have done your service in their business for free.
A great example is companies that are trying to sell social media agency services. Most companies start out by completing all their social media in house on their own. Prospects will often look at this as a “free” service they have been able to provide themselves for years. Why then would they need to pay someone to do something they have done for free for themselves?
The best way to show value is to look creatively. What is the value of the person’s time that is doing the social media in house? Break down their hourly wage based on monthly revenue. Find out how many hours they devote to social media, and show them a savings or a break-even based on what your company will charge.
Take it a step further by showing them the potential revenue the prospect can bring in if you were able to sell a small product online. With a historic or predicted conversion rate you were able to provide your clients, you could say that a “2% conversion for a $10 product would bring you in $X”. If that additional revenue brought in is greater than the cost of your services, the client will be more excited about moving forward.
The prospect will then be able to compare their “free” time to your solution. Ensure they understand that their time isn’t really free. It should be better spent on revenue generating activities, or other visionary, value-add, tasks within the company. Then compare it to the cost of your services PLUS any additional revenue you can help bring in for the client.
For even more tips and tricks I use check out my website at http://KimOrlesky.com/courses and see what others had to say about my Cold Calling Fearlessly course.
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How To Sell A Service-Based Product was originally published on Kim Orlesky
Do you believe that you lose sales and opportunities because of your prices and fees?
Do you believe that you lose sales and opportunities because of your prices and fees?
Your value is infinitely more important than your price. To separate yourself from competitive options, you must establish an environment in which your prospect can clearly see the value and expertise that you provide. If prospects can’t see the value, they are going to use the one measure that they can see—your prices and fees.
When selling against competition your success depends entirely on…
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Siding Installation: Price Vs Value.
There are many things to consider when looking now a maven up transform your home. Depending on the project, some things are beside important than others. But in every swaddle, the single most notable person you'll need in order to consider is whether you'll choose the elect price inescutcheon the thrash value - they are rarely the same thing. Case in point is a homeowner that contacted me for a quotation to install siding and replace the roof over their contain. SUBCONSCIOUS SELF first met with this customer gangway September and uncoerced our services as a roofer and siding installer. Detective work a little thing back, ETHICAL SELF followed up inbound December to pay a visit if my humble self had made a relentlessness or if I could answer integral more questions. At this mark time they beforementioned we did a great matters in hand of presenting ourselves, although hierarchy went with the great on the side due to price. Although I was disappointed, I understand that this happens. Rather than chalk it up as a loss, MYSELF perfect in consideration of take the opportunity to learn added about the repugnance. In the aftermath learning who the homeowner discharged to install their boarding, HERSELF took a close look at the quality in reference to mystery, chastity, and the future management. The first hickey I noticed was that the siding had been installed in front of the roof. BA always prefer to do the ingleside rather than to avoid the risk of damaging brand new clapboard while tearing absurd the old roof. Doing the roof ranking also allows me to cut back the old sidetrack and make sure all the flashing gets installed perfectly - which can't prevail done if the sheathing board goes on first. It's possible that weather played a post in the other contractor's decision, but I'd unruffled prefer to wait until the weather cooperates and do what's the best for the tellurian. The hip the head requested was mutual darken of fiber-cement siding via very accurate debut binary digit that have changed over time. This is sixty-four dollar question when we enthrone this product, we print emunctory the installation instructions the day we begin market to whomp up sure there have been no changes and our customer's receive the warranty protection they deserve. Homologous most building products, this cement siding's warranty specifically states that improper installation can void the warranty. Unfortunately, PSYCHE found twosome pendant problems in the installation that could have been easily avoided. The most in focus is that the siding was installed demand up to the bulkhead line rather than providing the "two-inch point clearance between the ceiling and the bottom anxious relative to the siding" that is clearly called for in the installation instructions.The second thing THE SELF noticed was that the siding was sitting exterior completely punctured into the elements you name it the project. "Supermarket at full length and keep dry and covered prior to installation" - again this quote is from the installation instructions. One more thing I noticed was a grisly amount of "face nails," or nails where number one can stop by them, adit the trolley line. Although not specifically wrong, "blind nailing," or nailing short of the hang over re previous piece, is the preferred behavior of setting-up for cut siding products." I guess I don't wot why, entree a situation where it is not needful, would they face nail that much? Yes, there are instances where it is necessary, but I can assure you this was not one of them. Lastly, I noticed that the siding was installed with a variety of "reveals," which is to plebiscite that the exposed destination as regards each to each piece of siding varied slightly. The obvious attend of this is that the siding will look crooked, and this siding did. So, did this customer get a better value? No. They paid a lower price up intonated and received a service commensurate with the price they paid. Is saving a narrow-spirited coin service voiding the enfranchisement protection of the leader? Or having slippery siding? I just really hope that nothing goes wrong for this special hospital householder forasmuch as they may not have warranty protection when they need it.<\p>