Local Shopping with Pricegrabber & Targeting Gen Y Shoppers...
It’s interesting to see articles around in-store preference alongside stories like Pricegrabber’s latest push into local. I’ve heard that CJU had a heavy focus on local and while that’s exciting for B&M retailers it could make online pure plays, esp. soft goods, a little leery...
What PriceGrabber's Latest Buy Means for E-Commerce
PriceGrabber, the price comparison site, just snapped up Snapette, a shopping app focused on brick-and-mortar stores.
Many Gen Y shoppers, raised on e-commerce, prefer in-store experience
"They shop online, in stores, they shop in every kind of store you can imagine, whether free-standing or in a mall or a discount big box or specialty," McAvey said. "And young men shop as much as young women. Shopping is seen as part of their social life."












