Why eCommerce Brands Need Digital Commerce Intelligence
For instance, with digital commerce intelligence — Availability analysis for a popular noodle brand, we discovered it has the lowest availability amongst the competitors, among quick commerce platforms on Blinkit it has the lowest availability of 25%. In Delhi, 61% of the listings are out of stock! Availability is almost 0% on the pin codes 110017, and 122001. Actionable insights such as these on various KPIs help brands identify gaps, track platforms, and geography with customized scheduled ed platform scans, monitoring on monthly, weekly, daily, and even hourly on certain KPIs such as stock availability, product page content, delivery turnaround time and keyword share, etc. can help a brand grow in fiercely competitive eCommerce and quick commerce landscape.
Optimize Customer Journey with Digital Commerce Intelligence
Every step on the e-commerce platform can be elevated to boost sales, get new shoppers, have more visibility on the digital shelf, and enhance customer experience. The biggest impact of eCommerce intelligence is that it helps optimize your customer journey to stay ahead of the competition.
Phase 1: Generate Interest and Awareness
In the first phase generating eCommerce competitive analysis helps generate awareness & Interest by optimizing discoverability, keyword share, and viewability of the own, competition, and other products in the market across multiple platforms. Lists out the keywords that the client should start bidding on and also the keywords where the client can stop their bidding by comparing the parameters like traffic, CTR, CPC, organic, and sponsored discoverability. Also covers discoverability and placement rank on category pages (commonly known as Browse Share).
Enhance PDP page content (images, text), as per ASCII guidelines, platform guidelines, and best practices. Review, edit, and rebuild the content to meet the specified benchmarks to improve your content.
Also, keep track of the Banner Visibility of own and competition brands. Analyses the eCommerce Ad banner position, content, and themes/ cohorts of advertising content such as offers, discounts, branding banners, etc.
Phase 2: Optimize Consideration & Evaluation Process
To ace the race, you need to be on the shelf! Availability and pricing are the keys to winning across the e-commerce marketplaces.
Key track of your stock availability across sb-brand, categories, sub-categories, and product variants against the competitors’ own products. Analyze the market via competitive pricing analysis, tracker, and monitoring of pricing trends. Be vigilant for MAP violations norms and discount threshold violations.
Keep track of delivery turnaround time on eCommerce platforms. Analyze the customer feedback, ratings, reviews, and Q&As on various parameters of the products of own and competition.
