Jun 24, 2019
Watchout for Pridewash season
Watchout for Pridewash season
June is Pride Month and brands are quick to try and cash in on the rainbow feel-good factor.
But not everything is as it seems.
Like polluting brands that “greenwash” their reputation by embarking on meaningless environmental corporate social responsibility, so we are starting to see Pridewash. These brands have a dodgy track record on LGBT rights, but are now celebrating Pride.
While Victoria’s…
View On WordPress