#pride washing

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One in ten firms engage in Pridewash

One in ten firms engage in #Pridewash

Pride Month is over, but from LGBT+ banks to rainbow mouth wash, brands will be hoping that their rainbow capitalism and use of LGBT+ symbols will have an impact on sales.

However, with allegations of Pridewash abound, will this outbreak of rainbows have the desired effect?

Marketing experts Rebootonline.comexamined 122 companies, of varying sizes, to see what LGBT+ related marketing they were…

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Watchout for Pridewash season

Watchout for Pridewash season

June is Pride Month and brands are quick to try and cash in on the rainbow feel-good factor.

But not everything is as it seems.

Like polluting brands that “greenwash” their reputation by embarking on meaningless environmental corporate social responsibility, so we are starting to see Pridewash. These brands have a dodgy track record on LGBT rights, but are now celebrating Pride.

While Victoria’s…

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