How does the CPG Industry work? This CPG (Consumer Packaged Goods) Industry primer from Primerli is designed to help professionals learn about the industry in under an hour. Consumer packaged goods, or CPG, refers to the industry segment that includes things that customers use on a daily basis. These items are mass-produced and have a relatively brief lifespan. CPG firms offer their products to retailers, who then sell them to consumers. Consumer packaged goods (CPGs) are industry terms for items that customers frequently use and replace. Food, beverages, cosmetics, and cleaning products are examples of consumer packaged goods. The learning concepts are created by a team of former consultants from McKinsey, BCG and Bain in collaboration with industry veterans with decades of experience. Together, they collaborate with a production team to create highly engaging, entertainment-quality content.
















