'Till Death Do Us Part- An Interview with Jake Gravbrot About the Power of Pictures & the Industry He Loves
Primpting your looks is all about having pride in your work, and fun while you're doing it, and Primpt artist Jake Gravbrot of Seattle's Mars Hair has perfected the art.
We thought we'd chat him up about his career, what drives him, and of course, his rockin awesome in-salon photo booth.
If you're just starting to build your portfolio, wondering how to best take pictures of your clients, or just looking for some rad inspiration, start reading- Jake is FULL of rock-star tips you do not want to miss.
Q Where did the idea for the in-salon photo booth come from?
A It's kind of a funny story actually. I had been doing hair for a photo shoot for a band and the photographer was using a "ring light". Being into photography myself, I inquired about this, because I hadn't seen one used before. After viewing the shots, it gave such a beautiful look to the band members portraits being taken. I immediately started lusting after a ring light for my own use. Back at the salon, I had a bit of a space dilemma. We had a very tiny changing "booth" which was never utilized. It sat in the back of the salon and there was literally nothing else that I could convert it to... too small for another station, too tiny for shampoo bowl, too out of the way for back-bar, etc. Ironically, on the same day as this photo shoot previously mentioned, I had left mid-day to go meet a friend who was in town, for lunch. This buddy of mine was in town to promote his band's new CD "Night Shades" and was DJ'ing a local venue that night. Since I only get to see him on tour, it was important to meet up and spend at least a little quality time without the nonsense of a packed music venue & all that comes with it. A few days prior, his band (Cobra Starship) had released their new video for the lead single "You Make Me Feel" and I had yet to see it. I promised Gabe that I would go home and watch it soon and let him know what I thought. If anyone has seen the video, about 75% of it is filmed inside a tiny photo booth, where the band members and extras all hold up signs saying "You make me feel _____". The following day, something just clicked in my head. I realized I could convert the changing area in the salon into a photo booth, without any construction work. On that day, the photo booth was born. I documented the process multiple times on our blog, which (I've slacked on lately) I used quite a lot during our inception.
Q Were you/your team already documenting your work before the addition of the booth?
A Yes, I had been documenting work as much as I could, but I'm a stickler for the presentation of what we put out there to the general public. No offense to the typical "client in the chair after they've had their hair done" picture taken on a camera phone with terrible lighting, but it really does nothing for your portfolio or professionalism. I WANT our work to look absolutely amazing even if the hair we're doing is basic or ballsy. Good hair is good hair, regardless of how daring it is. The key though, is making sure you present it well, so throw out the pictures you took of someone in your kitchen, with a cape on, with too much back-lighting, etc. Take the time to find a good spot in the salon and document it that way.
Q How do you talk with your clients about taking a photo of their look?
A That's actually fairly easy. I can usually get a feel for if someone wants to get their photo taken or not, but at the end of the service, I ask one of two ways: "I love your hair so much. Can we take a photo of it to document it today?" Or, "for frame of reference for what we did this time on your hair, do you mind if I take a quick snapshot of your hair today?" This usually works just fine. Our clients are pretty engaged with us already via our website, Facebook & Twitter pages. They know what we do regarding photos and how we use it for marketing. If they don't want us using them, they'll tell us up front.
Q Do you have any tips on how to include taking a picture within the regular appointment process?
A That's something that I wish I actually had a person on staff solely to take pictures. When I get rolling with a day of 12 straight haircuts for 10 hours, at times the last thing I'm thinking about is the photo booth. I know the other stylists in the salon tend to forget to take pictures as well, but typically when we absolutely HAVE to document something, we don't forget. Some of our clients just naturally go to the booth after their service, it's almost like a ritual. It only takes a minute though, so it doesn't really slow you down and it also promotes the use of it within the salon, to other clients who are getting their hair done.
Q What are the advantages of utilizing the booth and documenting your work?
A Marketing. In this day & age, we use those photos for everything. Hair is such a visual art form so it should seem quite obvious why a professional look to your photos and continuous documentation is beneficial to the growth of our business. It has really helped to set us apart I believe, which is important, because there are a thousand salons competing for each head of hair out there. Besides doing great hair, we have one other thing that can help to make us memorable.
Q How do you perceive the benefits of utilizing Primpt as a social and new self-marketing platform?
A In my opinion, Primpt fills a necessary niche in the industry because it makes the sharing of a stylist's portfolio very simple. In this day & age, where there's quite literally an app for almost everything -- except getting your hair done -- it helps to have a way to promote yourself amidst a community of like-minded artists. One thing I love about photography is that idea sharing is the norm. If you're willing to ask a question, someone with knowledge is out there willing to give you an answer back. The hair industry has always seemed to be the same way, and Primpt helps to lessen the gap between stylists around the world, so that we can share information, ideas & knowledge both visually and with words.
Q What is your favorite thing about being a stylist/hair-designer?
A Mostly everything. The art. The freedom. The hours. The feeling you get when you make someone's day. Being told that you're "my favorite person" by our clients. The opportunities it's given me throughout my career and the ability to cater my interests into a career. Besides photography, I don't know what else I'd be doing in this life. I started cutting hair at 12 years old and thankfully during my junior year of HS, my guidance counselor told me I should really make a career out of it. That was the best advice I've ever received. At the time, I just thought it was a way to make extra money on the side, cutting hair for teachers & friends, but it really was sound advice. I LOVED it then and I still LOVE it now, almost 20 years later. It's the longest relationship I've ever been able to keep and I probably should have written vows to this industry... "til death do us part...".