May 5
Most websites today rely on cookie banners and manual consent handling. But there’s something happening in the background that many still overlook.
It’s called Global Privacy Control (GPC) — a browser signal that automatically tells websites not to sell or share user data.
The problem? Many websites either ignore it… or don’t know how to handle it properly.
That’s where automation comes in.
When GPC signals are handled correctly, websites can instantly respect user choices, reduce compliance risks, and build stronger trust — without manual effort.
This video breaks down what GPC is, why it matters, and how automation makes privacy compliance actually scalable.
