Aug 25, 2021
Case study: Branding recommendations for a major regional grocery store retailer’s private label brands
This case study includes recommendations for a major regional grocery store retailer that has carried private label brands across categories for over 30 years. The private label brands have inconsistent naming and appearance. The private label brands have low customer loyalty. The client would like recommendations to increase customer loyalty on private label brands, that can include a new private label program or rebranding the current private label brands. https://kimberlyreach.com/case-study-private-label-brand/
