#procter&gamble

[ai-hax]

Wettbewerbsfähig ohne KI? Neue Studie zeigt eindeutige Ergebnisse

[romaniasweetromania]

MADE IN ROMANIA (8) – SĂPUNUL “CHEIA” SAU CUM SĂ CUCERIȚI FEMEIA

În anul 1886, în Galaţi, se deschidea o mică fabrică de săpun. Românii lansau un săpun care avea toate funcţiile: spălatul mâinilor, al corp

[climatesamurai]

Procter & Gamble commissions first in-house solar plant at Hyderabad manufacturing site

Procter & Gamble(P&G) has  announced that it has commissioned its first in-house solar plant at the company’s Hyderabad manufacturing site. This is P&G’s first site in India to house a solar plant and only the fifth manufacturing site globally. Spread over 16,000 sq. mt. and comprising nearly 3000 panels, the in-house solar plant has a capacity of 1MW and will reduce P&G’s carbon footprint by an estimated 1030 metric tonnes annually. Sachin Sharma, Plant Head of the Hyderabad manufacturing site, P&G India, said, “At P&G, environmental sustainability is core to our company operations. Increasing our use of renewable electricity and improving energy efficiencies is a critical part of our sustainability journey.” He added, “We are committed to reducing our impact and accelerating our progress in sustainability. All our sites in India are Zero Manufacturing Waste to Landfill and in 2020, we achieved 100% recycling of multi-layered plastic waste as part of our extended producers’ responsibility. In 2019, we also announced vGROW Environmental Sustainability fund of ₹200 crore to invest in sustainable solutions with partners and suppliers.” The Hyderabad site is P&G’s largest manufacturing plant in India and focusses on producing its fabric care brands, Ariel and Tide, personal care brand Gillette and baby care brand Pampers. Read the full article

[sekerenews]

'It's a Tide Ad' Wins Grand Effie at Effie Awards

Procter & Gamble won big at this year’s Effie Awards. The Effie Awards this year was held at Cipriani 42nnd Street in New York. Procter & Gamble’s It’s a Tide Ad took home to top honour at the awards show. Procter & Gamble and Saatchi & Saatchi’s multi-part Super Bowl campaign “It’s a Tide Ad” took the Grand Effie at the 2019 Effie Awards.

About Procter & Gamble’s It’s a Tide Ad

The ad was a Super Bowl ad and it was a multi-part ad. Procter & Gamble's It’s a Tide Ad starred David Harbour the Stranger Things actor. In the ad, we saw break the fourth wall and genre-hopping and we saw him as a self-referential brand ambassador. He kept on popping up during the commercial breaks when audiences least expected him. He talked about how different ads were really just a Tide ad. The ad was a big hit and was one of the most talked about Super Bowl ad.

'It's a Tide Ad' Wins Grand Effie at Effie Awards

Procter & Gamble’s It’s a Tide Ad won the Grand Effie at the 2019 Effie Awards. To accept the award contributor agencies Hearts & Science, Taylor Strategy, MKTG and MMC accepted the prize together with P&G and Saatchi & Saatchi. Grand Effie Juror David Lubars, the chairman and chief creative officer at BBDO spoke about the ad winning the award. He stated that the ad had insight, magic, effervescence, surprise, extraordinary execution and great numbers. Lubars talked about how when all these things come together in an effortless way, it’s a winner. Seeing as the Effie Awards is one of the few ad industries shows that requires winners to demonstrate business effectiveness in addition to creative achievement.

Other Campaigns that Competed for the Grand Effie

“The Blank Page” from the Chicago Sun-Times and Ogilvy “Pretty Simple Drinks” from Diageo North America and TracyLocke “Anything for Baby” from Gerber, Terri & Sandy and Ogilvy with EdibleHornall Anderson and Hogarth “Write-on Wrappers” from Kellogg's Rice Krispies Treats, Leo Burnett/Arc and Starcom with Google and Krispr “Prescribed to Death” from the National Safety Council and Energy BBDO with PHD and Ketchum “Dundee: A tourism campaign in disguise” from Tourism Australia and Droga5 with UM and Kovert Creative “Axe Start His Journey” from Unilever, Team Unilever Shopper and Geometry with Mirum Shopper; “Life After Hate” from WeCounterHate and Possible-Seattle with Spredfast and Hearby Sound.

Procter & Gamble and Other Big Winners at the 2019 Effie Awards

The Effie United States yearly aggregates points accumulated from its awards shows worldwide to compile the annual Global Effie Index.  This year P&G was the most effective marketer in the U. S Diageo., Mondelez International came in second while McDonald’s and Tourism Australia tied for third place. For brand effectiveness, McDonald’s came in first while the National Safety Council came in second. Tide took third for brand effectiveness. Interpublic Group of Cos., WPP and Omnicom topped the list of holding companies, while McCann Worldgroup, Ogilvy and Droga5 topped the list of agency networks. The New York offices of Droga5, Ogilvy and Geometry were the most effective agency offices, and Droga5 and Terri & Sandy topped the list of independent agencies. Swellshark and 22squared tied for third. Source: www.Adage.com Read the full article

[sekerenews]

Procter & Gamble Puts Its Secret’s Creative Account into Review

Procter & Gamble Co. recently announced that it will be putting its Secret deodorant account into a review. The Procter & Gamble Secret deodorant account has been handled by Wieden & Kennedy since 2015. Before Wieden & Kennedy took over the Procter & Gamble Secret deodorant’s creative account, Leo Burnett, the Publicis Groupe owned agency handled the account.

About Wieden & Kennedy

Wieden+ Kennedy is an independent American advertising agency, it was founded by Dan Widen and David Kennedy. Its headquarters is in Portland, Oregon with various offices in New York City, London, Amsterdam, Shanghai, Beijing, Tokyo, Delhi and São Paulo. It is one of the largest independently owned advertising agencies in the world. They have world-class media, design and tech operations. They believe in building strong and provocative relationships between good companies and their customers. Apart from their advertising agency they have other divisions like the Kennedys which is their creative academy. They also have “The Lodge” which is a division that dedicated to working at the outer limit of creativity and technology.  Wieden & Kennedy also has a division (DPTNR) merges 3D, AR, VR, culture, and the senses, to create new types of consumer engagement. Their client roster includes Nike, Coca Cola, Arla, Chrysler and ESPN. One of their notable works includes Nike’s Dream Crazier campaign.

About the Procter & Gamble Secret Deodorant Review

According to the statement made by Procter & Gamble, the holding company is exploring options for their Secret advertising as they look for a more effective and efficient way to connect with their consumers. The statement states that their decision to put the account into a review is consistent with Procter & Gamble’s broader reinvention efforts. In the statement the holding company stated that they still very much value their partnership with Wieden & Kennedy, stating that they remain a close and important partner to Old Spice and Olympics. No statement was made by the holding company on which creative agencies they are looking into, to take over the Secret deodorant account. While giving the statement, the Procter and Gamble spokesperson didn’t go into details about the creative review. Wieden & Kennedy has not made a statement about the announcement. Read the full article

[mellowyknox]

P&G "Thank You, Mom: Strong"

Agency: Wieden+Kennedy Portland Creative Director: Karl Lieberman, Eric Baldwin

Production: Rattling Stick London Director: Jeff Nichols Cinematographer: Adam Scott Editor: Peter Wiedensmith Colorist: Tom Poole

Post: The Mill Los Angeles

Year: 2016

[wikibrains]

Procter & Gamble brands

[snarkattack]

i just love the olympics so much, guys.