When we redesigned the packaging for Elixr Coffee, we wanted it to feel like the place itself, a hidden gem. So we chose a simple hand-held box that feels like you're opening a gift. Minimal on the outside, surprising and delightful on the inside. We designed a label system that cuts out any kind of clutter or coffee snobbery, but still gives each blend an illustration that conveys its own unique personality. https://www.arka.com/
#ecommercedesign #branddesigner











