Insights from a Digital Medicine Selector at Coles Supermarket
Blocks has worked with Coles by providing an easy-to-use Pain Medication Selector Screen that helps shoppers get information about medicine products that are used for certain ailments. These digital screens stationed along rows of pain medication shelves, also allow people to SMS or email description of the drugs and their usage. It is like a pharmacy-advice tool that aids shoppers in knowing, understanding, and ultimately choosing the right medicine for their condition.
Information about products can be found in two ways: (1) You can look for them via brand names; or by (2) specifying the ailment to be treated. Shoppers can check information about each brand, product, and ailment and these can be forwarded via SMS or emailed to be read at a later date.
What can this digital product selector screen achieve for Coles?
It provides important insight on what shoppers are looking for in terms of medicine brands and products.
It gives information on the level of demand for each pain-medication available in store.
It serves as a tool for lead-generation to be used for future store promotions and sales - as it collects a list of email addresses and mobile phone numbers
It helps Coles understand shopper behavior and engagement when looking for specific products. Metrics such as customer influx schedules and screen usage are made available for them.
Insights gained can then be used for future implementation of product selector screens targeted for other supermarket items they carry.
Stakeholders see Blocks™/Screener™ as a key way to deliver this as well as capture opt-in customers, measure and track user behavior and insights. Stakeholders include Senovis (Sanofi), Coles® and others.