May 15, 2025
The following infographic summarizes key differences between a CRM Reseller and a CRM Consultant.
Need more information and support? Reach us: https://www.thinkcapadvisors.com/crm-consulting
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The following infographic summarizes key differences between a CRM Reseller and a CRM Consultant.
Need more information and support? Reach us: https://www.thinkcapadvisors.com/crm-consulting
CRM Consulting Firm vs. CRM Resellers: Choosing the Right Partner
A CRM vendor’s reseller (also called a VAR or OEM partner) has very different incentives and expertise than an independent CRM consulting firm. Understanding these differences is critical for businesses aiming for ROI and user adoption.
Need more information and support? Reach us: https://www.thinkcapadvisors.com/crm-consulting
Enterprise CRM projects carry high stakes. Industry analysts warn that a large share of CRM initiatives fail or under-deliver. HBR cites fai