#project agora

[deseopolis]

Agora Anshelm. 2017.Leth & Gori

[ecommercenewsgr]

Το Project Agora συνεργάζεται με το Taboola

To Project Agora, το πρώτο διαφημιστικό marketplace σε Κεντρική, Νοτιοανατολική Ευρώπη και Μέση Ανατολή, σε συνεργασία με τον παγκόσμιο ηγέτη Taboola, πρωτοπορεί ξανά παρέχοντας σε εκδότες και διαφημιζόμενους τη δυνατότητα να αξιοποιήσουν την ταχύτερα ανερχόμενη μορφή διαφήμισης και προώθησης περ...

[tdgnews]

Magic VertiGo: why you should go vertical in mobile advertising starting today

In the last few years, the way consumers watched video content changed radically. The battle was on horizontal. HD. Ultra HD. And so on. But things are about to change. And if you don't want to be left behind, listen to this advice: go vertical! Welcome into the 21 century! "Vertical" has become the biggest trend in mobile advertising these days. No wonder why. A mobile held upright is easier to use. It's just natural. Magic VertiGo fits perfectly in this story. Launched by Project Agora and a member of the "Magic" family of Impactful Ad-Formats, VertiGo is a new vertical format for programmatic mobile advertising. « Vertical video has flipped the script on the advertising landscape and it only made sense to work on developing a format such as Magic VertiGo. Beyond doubts, it’s the most impactful and authentic way for brands to tell their story and to reach programmatically the ever growing mobile audience when the time, medium and context are right! », said Thomai Gklarou-Stavropoulou, Project Agora’s International Product Director.

Why VertiGo? With a fully customizable Call to Action button, VertiGo automatically plays only when is visible. • Reach consumers with a Mobile first approach • Adapt advertising to native mobile behavior, vertical scrolling • Influence perceptions and impact behavior with a fully immersive Video Experience • Entertain & connect emotionally to viewers with mobile video storytelling Accessible to all brands in Greece, Romania, Hungary & the Middle East, VertiGo offers great benefits for advertiser which can now exploit the hallo effect that every new ad-format enjoys during its first interaction with consumers.

Ad-Format Benefits • Adjusts advertising to the way consumers are accessing content today in all screens: Vertical Scrolling • Ads are upright, full-screen placed in mobile publisher content • It can utilize video to multiply the impact while still having call to action elements to induce actions • Sits at the center of consumer attention • It’s polite and non-intrusive The “Go Vertical with VertiGo” campaign combines a strong visual proposition, with PR, social media and advertising components, unfolding in core target markets: Greece, Hungary, Romania and MENA, aiming to drive both awareness and talkability around this pioneering format across earned and owned media. « We really wanted to create an integrated campaign to fire up conversation and really engage the audience through the creativity of its insight and a really competitive product », added Dragos Stanca, TDG’s Head of Innovation & Marketing. See the VertiGo in action (mobile only)!

[tdgnews]

Project Agora secures financing from Venture Friends to grow its SaaS platform

Project Agora secures financing from Venture Friends, one of the leading VC firms in S.E. Europe, to further accelerate the development of its SaaS advertising monetization platform for publishers.

Project Agora has had a fantastic run during the first 18 months, launching its advertising inventory monetization service in Greece, Romania, Hungary and MENA, and innovating to maximize revenues and simplifying operations for more than 330 websites. Project Agora is currently monetizing more than 1bn impressions per month while its employee base has grown during this period from 6 to 21 digital professionals.

“The traction we have had during the first 18 months has been overwhelming but amazingly positive. Access to capital will help us grow faster to empower local publishers get the funds and extra time to build content and services that people want to engage with”, commented Odysseas Ntotsikas, TDG’s Founder & Managing Partner. Apostolos Apostolakis, Venture Friend’s Partner commented: “We are thrilled with Project Agora and its dynamic so far. The company has already established partnership with 330 websites who are already seeing an uplift in their advertising revenues. We are also very much enthusiastic to be partnering with Odysseas in his new business venture. In parallel to his successful international career with TDG, Odysseas has been a true digital marketing thought leader”.

[tdgnews]

Tailwind to launch Project Agora MENA

Adintop, BNC publishing, Bayt, Sarmady, Al Araby Al Jadeed, Sport360 and Adline, 6 of the leading MENA digital media players, have announced their intent to launch, in collaboration with TailWind, “Project Agora MENA”, an audience driven programmatic marketplace of premium local publishers.

"We believe that Marketplaces will be an integral part of the MENA digital ecosystem in due time as ad technology become more advanced. PA will be aiming to deliver high quality and brand-safe inventory that deliver great campaign results to the brands in the region.” - Mazen Singer, Regional Managing Director – MEA Starting today,

Project Agora is available for 40+ premium websites, with more than 300 Million page views per month and an impressive monthly reach of more than 40 Million MENA Audience. The coalition jointly reaches 30% of the MENA Internet population, based on data provided by internetworldstats.com, for December 2014. Project Agora is already live in Greece and Romania since 2014, and it was launched in Hungary at the beginning of October 2015.

"To date, local Publishers, producing high value content and services, have been fighting an uneven battle against large international media and platforms. The fight has been to maintain their own portion of media spend in a growing market. 

 The local players’ share of budget has been increasingly challenged by large international competitors and Publisher Alliances are the way that local Media have been taking back the media spend they deserve. 

 By providing high value strategic services to clients while using synergies to make it cost effective they are able to take the fight to the large international players." - Alex Karageorgis, COO ThinkDigital Group 

In Romania, the launch partners include the top 6 Internet publishing groups with over 70 premium websites and an overall reach of 5 million unique users per month. In Greece, Project Agora’s partners include 5 of the top TV broadcasters and more than 60 major websites with an overall reach of 4 million unique users per month. 

 In Hungary, six leading digital media players joined to reach 70% of the Hungarian Internet population. There are 100+ premium websites, with more than 340 millions page views per month and an impressive monthly reach of more than 3,7 millions Hungarians. 

 During its first 9 months of operation, hundreds of campaigns run on Project Agora Romania and Greece from top advertisers including BMW, Deutsche Telekom, Emirates, ING, Orange, Seat, Vodafone and Unilever.