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#ProjectAmplify 🫧
#Nike🪩
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#Footwear 🍘
#Innovation✨
Project Amplify : Nike's Motor-Powered Footwear Innovation
https://amoghavarshaonline.blogspot.com/2025/11/project-amplify-nikes-motor-powered.html
All In All Niche This Website Is About All Niches And We Are Dealing With Utmost Proficiency Treating All Niches In General Author : Amogha
You Better Run
I had to do a quick check. No, it’s not April Fools Day. Not even close. The best I can come up with is Halloween in a couple of days. But when I heard about this new product on a podcast earlier this week, I knew I had to go looking for it.
As is so often the case, truth is stranger than fiction.
Nike, the beleaguered sneaker company that lost its way on the trail by conveniently ignoring the trail running craze, has come up with a shoe that could revolutionize not just running, but our entire mobility. Essentially, it is a shoe “system” with a battery-powered exoskeleton that promises to turn your slog of a run into a 5K PR.
To be fair, at this point their Project Amplify is more correctly termed “vaporware,” meaning it exists on paper and in AI images. That’s about it. I guess that it could happen, even if it is a little optimistic. After all, look what has happened to bicycles. Last year the US imported 1.7 million e-bikes, which have revolutionized how people get around on two wheels.
As someone who has cycled more than 400,000 miles in his life, has completed the race Across America (RAAM), and still holds the Kansas south-to-north record after more than 30 years, I confess to having laughed a lot during the e-bike era. It’s not cycling. It’s cheating.
I have ridden one, and they deliver as promised. Available in three classes dependent upon speed and the electric assistance they provide, they will get you from A to B, and without breaking so much as one droplet of sweat. Never mind that users have missed the point.
Alas, in recent months I have stepped back a bit to say that at least these things have gotten people outside, something they probably never would have done otherwise. Es mejor que nada. It’s just that I really hate it when I see someone motoring through the trails of Palo Duro Canyon at 20 mph, faster than the folks on real bikes.
Oops. There I go again.
Which is pretty much what I think about these hypothetical shoes. They will add some vim to your vigor, put some pep into your step. But don’t expect to be allowed to enter a competition wearing them, because you will be DQd before the gun is fired.
That doesn’t mean there won’t be some runners willing to try anyway, like by wearing some floppy running pants that cover everything, not a whole lot different from when some pro cyclists were found to have concealed batteries and electric powertrains on their flashy racing bikes a few years ago. X-ray, please.
But once again, if it helps people get up from their sofa and at least try to do something, then I suppose they can still fly the W. At least with these shoes you still have to lift your feet and muscle through each step. That little extra oomph might motivate some to train and get to the point at which they don’t need the training wheels of footwear.
If any company needs to pick up its pace, it is Nike. Last year the company’s profits plummeted to just $211 million in the 4Q of FY 2025, down 86% from the year prior. It is a trend, not just a random data point. Nike stock is trading at about $69 a share, only 39% of what it was five years ago before they got lost.
While I am sure the technology is top-shelf, this is still a novelty item for me, something that no serious athlete would ever entertain unless they felt they could get away with something. Shame on them if they do. I realize I may be a bit smug, still being fully ambulatory and all that in my late middle youth, but this is not the company we once put our money on. No, Nike was a leader in helping people jump higher, run faster on their own, pivot, turn, and all that.
If the company is staking its future on these, they will never be taken seriously again.
Project Amplify is a prosthetic that will aid some, but be mocked by others, probably many. Nike needs to get busy developing the next generation of trail runners, because there is still room for improvement. Today’s Hokas, Ons, and the rest are vastly better than what were available even five years ago, but they’re not perfect. Runners are still losing toenails.
That is no fiction, not to mention the fact that Nike needs to focus on the task at hand.
Dr “I’ll Pass” Gerlich
Audio Blog
