Jun 3, 2019
Final product
After refining my pattern I have a complete chocolate identity. I am pleased with the finished result and probably would consider purchasing this if it was in a shop.
seen from United States
seen from United States
seen from Saudi Arabia
seen from Australia
seen from China
seen from United States
seen from United States
seen from Türkiye
seen from United States
seen from China
seen from China
seen from United States
seen from Canada
seen from China
seen from France
seen from United States
seen from United States
seen from France
seen from Japan
seen from United States
Final product
After refining my pattern I have a complete chocolate identity. I am pleased with the finished result and probably would consider purchasing this if it was in a shop.
repeat pattern and packaging
after finalising my logo I started to put my chocolate packaging together. I played around with a few different patterns. I started with just love hearts but found they weren’t exactly what I was after especially these types of hearts which look more childlike. I moved on to trying line drawings again like my logo, however, I just did roses and felt that was too busy.
Week 11
final logo
After feedback in class, I decided to rework my logo slightly. I chose to do the rose which was loved most. I shortened the stem to it make more cohesive. I didn’t change my text as that was something I liked. I added a white line to draw attention. Overall I am very pleased with this logo and believe it fits my brand.
Week 9
This week we worked on our logo designs. I am leaning more towards the lips as it is the aesthetic i am looking for. I will need to fix up certain areas like the teeth, but I have struggled a bit working with illustrator for the first time.
Week 8
idea generation, sketches, moodboard
This week we began working on our idea for our chocolate packaging. I have struggled with coming up with a name and logo direction. The name I am heading towards is ‘simply delicious’ and for the logo; lips with the text on top, this is one of the sketches in the above images. My moodboard is mainly pinks and reds as I want to go down a feminine route aiming this chocolate towards women aged between 20-40, and being something they eat with their girlfriends on a wine night or when they need consoling.
Week 5
Mockup
This week we also practiced using mock-ups to show our work.
Week 5
Final details
This week I am putting the finishing touches on my album cover. The biggest challenge I have had is finding the right font.
After much consideration, I feel that picture two with the font Azote captures my style pathway most.
Week 4
Altered Album cover
This week we began using photoshop, I have previously used this but only briefly. My aim was to use the album I found in store and practice editing and crafting a collage together. I don’t love this altered album cover but using the skills gained and more time I hope to produce a well crafted assessment. My biggest changes I would make to this small project would be the main cover to find different objects and images which I feel would match it better.