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Content Marketing Must Focus On Customer Value

Content Marketing Must Focus On Customer Value

Most marketers are using content marketing but only one-third think they are effective with it.

That is according to a March 2014 report by Forrester Research, Inc., titled “Build Your Content Brand By Delivering Customer Value.”Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top…

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