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My Past Doesn’t Define Me – It Strengthens Me By Ryan Skinner Gandhi once said, “The best way to find yourself is to lose yourself in the service of others.” As a recovering addict given a second chance at life, I have been given the opportunity to pay forward my reversal of fortune to help others struggling with the disease of addiction.
Mystery roar heard across parts of Wisconsin
Mystery roar heard across parts of Wisconsin
Residents were left baffled after hearing a strange roaring sound over a wide area on Sunday night.
The peculiar din was so loud that it rattled windows and seemed to last between one and three minutes depending on the location.
It started up at around 8:15pm on Sunday and was reported in several communities across southern Wisconsin including Albany, Evansville, Janesville, Beloit, Monticello…
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Content Marketing Must Focus On Customer Value
Content Marketing Must Focus On Customer Value
Most marketers are using content marketing but only one-third think they are effective with it.
That is according to a March 2014 report by Forrester Research, Inc., titled “Build Your Content Brand By Delivering Customer Value.”Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top…
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Within the next five years the world of content marketing will be turned upside down, even if businesses are still practicing it (and to a greater degree than today). Businesses will regularly build quasi-official alliances with each other and publishers, usually facilitated by an agency, to collectively produce a compelling digital experience. Businesses will abandon the practice of capturing lead data as enough non-personal identifying data can be captured without it. Lastly, better marketplace mechanisms will allow content experts and businesses to meet and cooperate more easily and effectively than today. It’ll still be about relationships. Marketers will still obsess a bit over Google. Only 10-15% will regularly practice content marketing really well. And people still won’t be really satisfied with the word “content” or the expression “content marketing”.
Ryan Skinner, Senior Analyst - Content Marketing, Forrester Research
Even if you aren’t focused on SEO, it’s always a good idea to include usability elements, as well as browser titles and meta descriptions, which impact users as well as search engines.
#protip, "A Guide to Strategic Content Templates"
