Effie Worldwide & PVBLIC Foundation Partner to Support the United Nations' 17 Sustainable Development Goals
September 27, 2016
During a special SDG Media Zone event at the opening of the United Nations General Assembly, Effie Worldwide announced its partnership with PVBLIC Foundation to further the mission of the United Nations’ 17 Sustainable Development Goals.
PVBLIC Foundation, a media for social change non-profit, has amplified media reach across every category, from the White House to the United Nations and nearly 100 non-profits.
To kick off the partnership, Effie Worldwide and PVBLIC Foundation led a panel discussion at the UN SDG Media Zone Tent about the role and responsibility of marketers to address the 17 SDGs and share examples of what marketers are doing now to foster positive change.
Participants on the panel included (from left) Dagny Scott, Co-Founder, Fearless Unlimited; Keith Weed, Chief Marketing & Communications Officer, Unilever; Sergio Fernández de Córdova, Co-Founder & Chairman, PVBLIC Foundation; Neal Davies, President & CEO, Effie Worldwide; Freya Williams, CEO, North America, Futerra; and Alan Bethke, SVP, Marketing, Subaru of America.
PVBLIC Foundation Chairman, Sergio Fernández de Córdova commented, “As we celebrate the one-year anniversary of the SDGs here at the 71st Session of the UN General Assembly, it is important that we start to measure effective communications around the SDGs in order to build leadership amongst brands and marketers by celebrating their commitment to positive change – we at PVBLIC are proud to partner with an organization whose DNA is already aligned with the SDGs, whose worldwide mission is to encourage effectiveness among the marketing communications industry through education and recognition.”
Starting with the 2017 North American Effie Awards competition, Effie Worldwide will identify and track marketing efforts that were effective in addressing one or more of the 17 SDGs, starting with its entries, due later this fall.
To intensify the scope of learning on the impact brands are having with their purposeful marketing efforts, Effie Worldwide also announced that it is expanding its Positive Change Effie Awards program, which was founded in 2014 in collaboration with the World Economic Forum. For this year’s competition, social sustainability as well as environmental sustainability cases will be invited to enter under the Positive Change Awards. North America/Europe’s 2017 Call for Entries is open now and the Asia Pacific competition will open in mid-October and run through December 2016.
The 17 Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development — adopted by world leaders in September 2015 at an historic UN Summit — officially came into force on January 1, 2016.
Image via sustainabledevelopment.un.org.
Over the next fifteen years, with these new Goals that universally apply to all, countries will mobilize efforts to end all forms of poverty, fight inequalities and tackle climate change, while ensuring that no one is left behind.
To learn more about Effie Worldwide, visit effie.org. To learn more about PVBLIC Foundation, visit pvblic.org.