Are you under the influence?
Next time you buy a product or use a service, ask yourself how you heard about it, why you want it, and how did you select it over a competitor. In the age of data-driven decisions, companies have gotten better than ever at understanding consumer preferences.
Using data, companies are able to nudge you towards personalized recommendations, complementary products, and deeper engagement.
-Spotify recommends a new ‘Discover Weekly’ playlist
-Amazon pairs products
-Email tactics remind you of your products in cart
Targeting specific personas and users and inspiring a cult following with very focused products is possible with deep understanding of consumer behavior. Like Black & Decker spun out their Dewalt tools for the tradesman category, they understood the need to serve a user group with specific needs and behaviors rather than lumping them in with others.
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