Burritos, Bowls, and Rewards
Looking for something filling, quick, and attractive to your taste buds? Chipotle is leading the Quick Serve market in the United States at a rapid pace. Their quick to make burritos and bowls have become some of the best foods when it comes to casual dining. Not only are their menu items filling, but the nutrition value is what your doctor would recommend. This year, Chipotle introduced “Chipotle Rewards”, which is a loyalty program that gives you 10 points for every $1 you spend at Chipotle restaurants. At 1,250 points, you get a free entree. Chipotle is confident that this new marketing strategy will strengthen it’s market presence.
This new rewards program is gaining traction on college campuses across the country. College students love anything that’s free, especially food, and especially Chipotle. Chipotle’s largest demographic segment is college aged (18-24) people. A list compiled by Thrillist shows the college campuses that eat the most Chipotle, and there are some big names on that list. YSU opened it’s own Chipotle restaurant this summer, and students are flocking to it daily. Be sure to visit and sign up for their Rewards!
Read more from Thrillist here.
Posted by Kussai Naser on 9/27/2019
