Table of Contents Marketing For Beginners 101R.E.A.R – (Read, Engage, Act, Review)ReadEngageActReview Marketing For Beginners 101 R.E.A.R – (Read, Engage, Act, Review) What’s going on guys? Happy Wednesday! This is Mike. I’m here with Richard, one of our esteemed Project Managers here at Youtech. And today we’re going to talk to you about how you can learn more aboutRead more
Marketing For Beginners 101
R.E.A.R – (Read, Engage, Act, Review)
What’s going on guys? Happy Wednesday! This is Mike. I’m here with Richard, one of our esteemed Project Managers here at Youtech. And today we’re going to talk to you about how you can learn more about marketing – which one of the ways is just by watching this video FYI. But Richard and I will throw around ideas all the time throughout the office, we’re constantly reading things, we’re engaging with things. Of course, we’re putting things into action here, we are an agency, and then, of course, we’re always reviewing as well.
And those fall into an acronym that we’ve created which would be REAR r-e-a-r: read, engage, act, review. Once you do those things you will have a pretty good understanding of the topic, you can then take that toss it in the rearview mirror and move on to the next subject. So today we’re going to talk to you a little bit about that acronym, we’re going to break down each of those things individually as to our tips and tricks, what we do, what we feel is successful and some best practices. We’ll show you some good resources that you can check out, some newsletters you can subscribe to, or channels for engaging with people, maybe how to put some stuff into action. Of course, we can talk about how to review too.
Read
To begin with the first of the acronyms, read. Read, it could be reading, it could be watching, it could be listening. I know podcasts are kind of a big thing. Some of my favorite sources are going to be HubSpot, I love HubSpot, I think HubSpot is great. Social media, Social Media Examiner is absolutely phenomenal when it comes to social media knowledge, they also have a little bit of PPC stuff mixed in there. Their blog posts especially, they do video, they do audio, and they do blogs. They send a ton of emails too, but their blog posts especially have excellent visuals, they break everything down. Just the other day because TikTok is fairly new I came across an email from them where it talked about TikTok and how to set your business up on TikTok and everything. I clicked into it, I was looking through it and it was just absolutely phenomenal. I mean it was step-by-step as if you’ve never used TikTok and you check out this blog, you know exactly what to do, so I highly recommend Social Media Examiner. But Richard, what would you say? What are some of your sources here? I think we’ve heard enough for me already.
Well thanks, Mike, you know a longtime listener first-time caller so I appreciate the invite. So you know I’m on the other spectrum of “read” for me. I like to engage with content or read content, for the most part, I try to absorb everything visually. I’m really guilty about just getting home and propping up my feet and just watching Netflix all the time. It’s really great for me to be able to absorb content visually. So, in making sure that whenever I’m using my computer for personal purposes or whenever I’m even just watching Hulu, I’ll make sure that I’m watching ads and that I’m engaging with other people’s ideas and examining them on a more macro level of “why is this work”. That from an overall strategy standpoint really helps me and gives me creative ideas that then turn into practical thought applications. So, what I actually do want to read, which comes and goes, I like to read resources like Ad Week. I think they have a really great site, I hate that some of it is behind a paywall but you do get several three articles a month. And usually, they have great conglomerates or lists of really awesome ads that have come out recently. They’ll break them down into the technical aspects, but also share upcoming news. And for agencies that really want to thrive creatively, it’s a really good resource.
Yeah, I’m a fan of that one as well. I do tend to – it’s funny because like I said at the beginning, everyone kind of has their own different ways of consuming media right? And personally, I like to read but I feel like I’m in the minority on that these days. I feel like everyone likes to watch or listen but, I don’t know, sometimes it’s a little slow for me, I like to skip ahead when I can.
Yeah, also when I read something I want to get to the end as fast as I can so I’ll become guilty of skimming because I’ll get to the point you know? And so when I really want to absorb something I definitely settle myself down. But for the most part, I just take in things better visually and try to – it also makes me think a little bit more critically I think, you know to think for myself a little bit more. And then to be able to evaluate on my own terms before I see someone else’s opinion on it. It’s kind of like when you watch an ad and create your own thoughts for it it’s kind of like watching a movie without reading any reviews you know? You can gauge for yourself.
I like that. One more resource that I really want to touch on before we move on here into the next portion. But when it comes to SEO knowledge, I feel like that is one area where – well the communities are great for SEO and we’ll touch on that in a second – but Search Engine Journal is a really good resource there too. So if you’re looking for anything as far as Google updates or changes to Google My Business, or different case studies on “we took 1,000 websites and we analyzed other organic traffic and here’s what we found” those kinds of articles are all on there and they’re really good. They also have a lot of input from the community too, which I think is a good transition because when it comes to
communities you’re going to want to engage with people and that’s one of the best ways to continue learning marketing knowledge is through that engagement.