#rainbowsmile on beautiful @viyletsol 🌈 Felt inspired by all the bold #beauty statements that have been popping up on my timeline last year, so I came up with a concept to capture the exciting transformations in makeup 💄and where (beauty) culture is heading. I spent 5 days in the studio with @paolokudacki 🚀 and a great team of collaborators, shooting a fantastic cast of NY kids 🗽 Simply by scrolling through their feeds, looking at their selfies, makeup tutorials and other forms of expression🎨 you see that their take on beauty and identity has evolved to a place far different than what society has taught us. It explores and pushes boundaries that up till now have been rigid and restricted to one view only. Their world, and by extension their approach to beauty, is colorful 🌈inclusive, without judgement and without fear. Will be posting a selection of what we created this whole week. #beautynow⚡️ Thank you all! paola & kyrre 💜 #creativedirection: @silbruinsma1 #photography: @paolakudacki #makeup: @silbruinsma1 #hair: @kevinryan @tsukihair @evaniefrausto #nails: @caseyherman @lacquerfetish @ohmynailsnyc #casting: @sydneybowenstudio @sarah.akrav @joie.akrav #specialthanks: @kyrresk @heatherarobbins @mandybarbarafrances https://www.instagram.com/p/CESRMrCnyXz/?igshid=1ns09v2sufyei
