External Link: What Is An External Link & Its Importance in SEO
Backlinks are said to be the foundation of the internet and have held it together since the beginning. Even today, SEOs consider external links as an essential ranking factor when it comes to Google’s ranking algorithm and this is what we will be exploring in this blog post.
What are External Links?
The link pointing from one domain to another is termed as an external link. Simply put, if a website links to your website, it is known as external linking. Likewise, if your site links to another website, this is also called external linking. When a hyperlink from a website links to your website, it is commonly known as an ‘inbound link’ or a ‘backlink’, and when you link to a different website, it is popularly known as an ‘outbound link.’
Why are external links important?
External linking plays an influential role in increasing your website’s ranking. These links are considered as a third-party vote of confidence by search engines, based on the simple idea that how people talk and recommend your website can say a lot about you. In fact, external linking has always been a crucial ranking factor since the launch of Google. Here are some important facts about external linking.
Increases the visibility and relevance of the website
Search engines value their users and always aim to show the most relevant results to their query. External links coming from websites of the same niche can help Google understand the relevance of your website content for a specific query and the degree of your popularity. This can boost your website’s ranking.
Adds value to user experience
By linking to another website, you can help users find some additional and relevant information that they are looking for. This can enhance the user experience and encourage them to revisit your website for more quality content in the future.
Increases backlinking opportunities
Linking out to other reliable sources on the web can help you get a backlink from them and this can build a natural linking environment. This is one of the best techniques to boost your ranking on various SERPs (search engine results pages).
What are the Types of External Links?
External links are broadly classified into two types
Do-follow links
Dofollow links indicate to search engine crawlers to follow the link and pass link equity or link juice to the linked site. This can boost their rankings.
No-follow links
Nofollow links tell the crawlers not to follow the link and not to pass any link juice. This is done by adding a rel=’nofollow’ in the <a> tag.
