#reader demographics

[topazadine]

Reading is a cognitive process, which means our preferred books also appeal to our cognitive style. Learn how different phases of life are interested in different themes - and how to bring these front and center in your blurbs and othe rmarketing.

Finding Your Selfpub Book's Audience Through Developmental Psychology

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Shawnstown: Knowing Your Readers & Why It’s Important To The Publication Of Your Book

The Case Study:

I will be using Shawnstown as a case study to show writing processes, publishing tips and general writing bits and pieces that other people may find useful.

The best way to do that is by running a commentary as I go and documenting the process.

Here's what we have so far:

How To Start A Series

Plotting A Series And How It Connects To Future Publishing Stratergy

How To Write a Compelling First Chapter

The Importance of Research In Your Work

Today we're focusing on Reader Demographics

A constant problem that comes up when a writer finishes a book is how to get it into the hands of readers and the first thing any good marketing person will ask is who are your readers?

The most common answer we get?

‘I have no idea’ and honestly I get that because when you’re writing you are so focused on getting the book done that you aren’t thinking about the people who are going to read it.

Why Is It Important?

If you don’t know your readers how will you reach out to them to let them know there’s this great book they need to read?

This is why it’s important to get a grasp on your target audience so you understand who they are and their reader journey. This will help you make marketing decisions in the future.

Let’s play this out with Shawnstown and the romance genre, let’s see how it translates:

The age demographics for the romance genre are currently 18-54, however the biggest subsection is the 20-35 age group, which has shown a massive increase over the past few years. 82% of people who read romance are women.

What this tells us in correlation to our romance book at a glance:

The marketing should be focused on social media platforms such as Insta and Tiktok as these people are unlikely to use FB. These people are usually on bookgram/tok,  which means you can utilise them potentially to do reviews on your book/showcase it.

Following on from that due to the nature of booktok, they’re more likely to pay for special editions if you decide to put out books with sprayed edges/foiled covers, or even paid PR boxes with additional artwork.

Paid advertising should be targeted towards females in their 20-35s instead of a generic 18-100s because it’s likely to get more traction if you decide to put more money behind it.

Readers in their 20s - 30s are also more likely to use Kindle Unlimited which means you should put your book on there so that you’ll receive royalties for page reads instead of putting your ebook in places like KOBO or Apple Books.

They also tend to read more books per month than non-subscribers to KU so you’re best putting your backlist in the end material of your novel so they continue to read the series or any additional works you’ve done.

Just by knowing the demographics for our genre we now have a marketing plan forming.

Decisions made from this information:

Books will be on Kindle Unlimited

Author social media channels will be focused on Insta/Tiktok

A backlist of other books the author has written will be in the back of each with clickable links for ebooks, as well as a preorder link for the next one.

PR boxes, signed copies, special editions may be available.

Amazon ads will target women 20-35 who like smalltown romance

Creation of a list of possible booktok/bookstas to reach out to regarding reviewing the book.

Can you see how knowing the demographics influenced the decisions that were made?

This is why it pays off to research your demographics.

Any questions feel free to drop me line!

[comicsalternative]

Take The Comics Alternative Survey!

Take The Comics Alternative Survey!

The Two Guys with PhDs Talking about Comics are conducting an online demographics survey through Libsyn (their podcast host), and they want all of their listeners to participate. It’s a very short survey with only six questions, and it won’t take but a minute to complete. Including your email address is optional, but if you do include it, you’ll be entered in a drawing to win an official Comics…

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Webcomics: Reviews of Star Punch Girl, The Last Mechanical Monster, and Dreamless

Listen to the podcast!

[powerpress]

Adventures with Black Hole Boy

The Two Guys with PhDs continue their valiant attempt to bring you monthly shows devoted to quality, substantive discussion of webcomics. In this March episode, Derek and Andy W. focus on three distinctive titles, two currently ongoing and one completed webcomic. They begin by looking at S.D. Lockhart and Patibut Narm…

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