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In today's world, there is no overstatement to write that a lot of people spend hours on social networks. The whole generation lives by the motto "It didn’t happen, unless you haven’t posted it". Social media is a common part of people's lives and daily routines. It is not uncommon for reviewing social networks feeds to be the last thing until falling asleep and the first one just after waking up. The necessity and enormous amount of time we as consumers spend on social media, it's hardly surprising, and by the end of 2019 long past news, that businesses and advertisers are moving to the social platforms where their target audiences are also.
Although the attention span of "Generation Instagram" is just about as long as it takes to double-tap an image on a smartphone screen. No doubt we all are looking for popularity and bigger amount of real followers. Users could try out these cool https://reachbyfollowers.com/contact-us/ to get cheap and instant result. Competition is constantly increasing, which is why profiles are finding it harder and harder to get noticed by potential consumers. Therefore, a neat social media marketing strategy is irreplaceable for companies.
1. Ephemeral content stays popular Ephemeral content only stays available for not a long time and then vanishes. Instagram and Snapchat Stories are great at showing this kind of content. Nowadays, the path users prefer to see the content varies from how it looked a couple of years ago. That’s why, formats like Stories have become viral. They are short, engaging, and encourage users to spend hours looking through story after story. They're also seen as more authentic and approachable than the through-scheduled and curated feed. This is used in the amazing growth in daily active users of Instagram Stories as well.
2. Niche platforms will increase As a bonus to the 2 platforms that have always been the first in the social media world such as Facebook and Instagram, last years have showed also some other social networks platforms pop up, but get more popularity as well. TikTok is an example how this platform was launched in 2016 and grew to huge popularity among youth. B2B companies look up to LinkedIn for their social media ideas, while the gaming group follows Twitch.
Such "small" platforms should be kept in mind as they will continue to emerge and gain popularity. It is important to decide whether it makes sense to be active on such a platform at all. Can one's own target group even be found here? How can they be reached? Is there a long-term concept? Are there concrete goals? If you just "recycle" content, you will most likely have less success than brands that take a close look at the network and its user structure and understand how to address the users there. But the established platforms are also evolving: In Brazil, a new Instagram service called "Reels" was recently launched, which is strikingly reminiscent of the hype app TikTok in terms of appearance and function. Those who remember the launch of Instagram Stories know that the strategy of copying popular competitor services has brought the Facebook subsidiary success before. In 2016, Instagram launched a frontal attack on competitor platform Snapchat with its Stories, whose growth then stagnated for the next three years.
3. Instagram removes Likes With more than billion registered users, Instagram is one of the largest social networks. Any major changes implemented here could have a continued influence on the social media horizon for good. One of these big differences is that the number of likes for a post could be hidden any time now. After test phases in Australia and Canada, among others, the first accounts in this country are also already no longer seeing like counts. Instagram itself justifies this idea most importantly with the perspective of having painful effect of likes as a meaning of self-faith on the mental health of youth basically. However, there are also many observers who are of the opinion that Instagram simply wants to implement this change in order to generate more sales.
Brands sometimes pay influencers huge money to promote their products. But nothing goes to Instagram. In addition, influencer marketing is now very popular and some brands are already looking for other ways of ads. Whether Instagram doesn’t show likes, brands won't have the opportunity to check the impact of their influencer campaigns as not hard as they have the possibility now. They will then need to believe the influencers to measure the metrics, which poses a risk of manipulation.
Other voices, however, praise the push to hide Instagram Likes. It counteracts the pressure to compete and succeed that many users feel and that is primarily checked by how many likes it has. If Instagram successfully deletes likes and motivates more brands to go to its own ad format, this could bring wonderful changes to social media marketing on other platforms as well.
4. Video content is going to be the most popular Follow these amazing https://later.com/blog/instagram-aesthetic-trends/ that actually will help your account grow. The increasing importance of video content for brands in the social media sector is therefore obvious. Brands that have not yet included video content in their social media strategy should therefore think about their video content strategy. IGTV is another format that Instagram will surely put a lot of effort into and make bigger very soon.
5. Influencer marketing will go on with growth Influencer marketing is not a new idea, but it will 100% remain with us for some time. There are thousands of influencers big and small in today's social media landscape, and new ones are being added every day. Still the world of influencers is quite disorganized, there is a lot of fake activity, embellished media kits, likebots, so-called comment pods, etc. Nevertheless, there seems to be no end to the influencer marketing trend and the annual budgets of companies for influencer campaigns are increasing every year.
In 2021 we will witness a further growth in micro-influencer ads. They not seldom have much higher involvement numbers, not so high-priced, and are believed to be more true than their celebrity counterparts with hundreds of thousands of followers. Many brands will rely on many "small" influencers, rather than one "big" influencer, or consider both groups in their campaigns. A perfect brand fit will also become more important. Brands will place a high value on selecting influencers for their campaigns who truly embody the company's values and form long-term partnerships with them, rather than relying on one-off collaborations in individual campaign. The days of booking influencers solely because they have the right follower count are coming to an end. And that's a good thing. Influencers who clearly position themselves in a niche are benefiting from this trend.
In conclusion needs to be said that a lot is happening in social media - and these are far from all the trends we will see next year on Instagram and the like. Social business is going to be other not less necessary item, the implementation of automatic reality, live streaming like on Twitch and the overall trend of sustainability are topics we will be the most popular in social media. What will not change is the dynamic and fast-moving nature of social media platforms and their trends. What is trending today may no longer be relevant next week. You don't have to follow every trend, but in case you wish to remain in the social media game, you need to know what interest’s users and constantly adapt.
