May 12, 2021
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Reddit reports 30% increase in monthly active users, eclipsing Twitter and Pinterest
Reddit's total MAU hits 430 million.
Last year, Reddit reported 330 million monthly active users (MAU) on its platform. This year, Reddit’s 2019 trend roundup reveals that number has grown by 30% – adding an additional 100 million monthly users since 2018.
Why we should care
This significant growth means Reddit now claims more monthly users than Twitter (321 million) and Pinterest (320 million). After undergoing a massive site redesign last year, Reddit has reported an increase in page views and time spent on its website and app, along with user engagement growth. With the redesign complete, Reddit is focused on building out more comprehensive ad offerings – something it has been steadily accomplishing over the past year. This, coupled with a significant spike in users this year, is prime pickings for advertisers looking to target niche audiences through a platform that continues to grow in engagement.
More on the news
While user growth stands out as the most impressive takeaway, Reddit also offered a snapshot of the platform’s yearly growth in other areas: Reddit reports 1.7 billion thread comments were created this year – an increase of 37% from last year. Monthly view counts have also grown, resulting in a 53% increase from 2018. Redditors have created a total of 199 million posts this year, according to the company. Read the full article